Juan José Güemes
Chairman of the International Centre for Entrepreneurial Management , Professor of Entrepreneurship
Juan Jose Güemes (1969) joined the prestigious academic institution IE Business School in March 2010 as President of the International Center for Entrepreneurial Management after seventeen years of intense political activity. He had previously served in a broad range of government departments, including tourism, finance and employment, gender policies, and health. Güemes holds a Bachelor’s Degree in Economics and Business Administration (Universidad Complutense, Madrid, 1992) and a Master in Financial Markets (Universidad San Pablo CEU, Madrid, 1993). He began his career as an analyst at the Bank of Spain in 1991, before serving as Economic Adviser to Spain’s Popular Party in the Spanish Parliament from 1993 to 1996. He later served as advisor to the Deputy Prime Minister and Minister of Finance Rodrigo de Rato Figaredo, who appointed him Deputy Director of his Cabinet in 1998. In the year 2000 Juan Jose Guemes was appointed General Secretary of Tourism, being responsible for the international promotion of Spain as a tourist destination. In the three years he headed tourism in Spain, he modernized the country’s brand image and promoted a strategy to take Spanish tourism into new markets and products. During his term of office the State Society for Tourism Information Management was created to promote Spain online. Today, the Spanish Tourist Board is a leader in the use of Internet for the promotion of tourist destinations and tourist products. Güemes joined the Madrid Regional Government as Regional Councilor for Employment and Diversity in 2003. He developed a pioneering approach to promoting equal opportunities for men and women, including the LiderA program, designed to help women gain access to senior management positions in companies. He was appointed Regional Health Councilor for the Madrid region in 2007. During the three years he held this position he opened eight new hospitals, three medical schools and launched key biomedical research initiatives. Further achievements during his time in the public health sector include fostering partnerships between public and private health organizations, the introduction of major innovations in hospital management and the freedom to choose among different health services. His work in government organizations gained him a reputation for entrepreneurial ideas and innovation in the public sector. As Chairman of IE’s International Center for Entrepreneurial Management he is focused on fostering the entrepreneurial spirit and creating new business and social projects, as well as promoting women-led entrepreneurship.