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School of Communication

Back to academics Foto de Illia , Laura

Illia , Laura

Professor in Corporate and Business Communication.
Ph.D in Communication, University of Lugano, Executive MScom in Communication Management, University of Lugano, MS and Bachelor in Communication, University of Lugano

Laura Illia's research focuses on how identity, image, reputation and corporate communication problems are linked with organizational management and change. Laura states that her interest in these issues was born with her first experiences in the consulting field. "'I've learnt that a corporate vision without communication or action might be dangerous, but it could be even worse to have a communication or action without a corporate vision that is supported by internal and external stakeholders of the company".
From this experience, her research interests have evolved to focus on one issue: how the different types of stakeholders participate and take an active part in the organization process of a company meaning. In this context, Laura conducted a study of the pressure groups. Her research work on Cyberactivism won the 2002 European Public Relations Education and Research Association (EUPRERA) "Jos Willems Award", for the best European research work in public relations. She was subsequently attracted to the investigation of how employees are one of the most important constituencies and should not been taken for granted-especially when an organization\\\'s fundamental character is threatened. Nowadays, she is studying how companies use their corporate discourses to prime positive images toward its stakeholders. Also, she investigates on the communication of Corporate Social Responsibility (CSR). In this regard, one of her papers on CSR communication was highly amended for the Literati Network Awards for Excellence 2009 awarded by Emerald Literati Network, as for one of the best papers seen throughout 2008 in corporate communication.She is a member of the editorial board of the Corporate Reputation Review and Corporate Communication: an international journal. She works as an ad-hoc reviewer for international academic journals such as European Journal of Marketing, Journal of Business Ethics. In this last field, she won the Best Reviewer Awards in 2006, 2007, 2008, and 2009 in the MOC Division of the Academy of Management Conference and best reviewer award 2009 from Corporate Communication: an international journal.

§  Academic training
Post Doc London School of Economics and Political Science, University of London
Post Doc Judge Business School, University of Cambridge
PhD in Communication Science, University of Lugano, Switzerland
Executive MScom, University of Lugano, Switzerland
MS, BA University of Lugano, Switzerland 

§  Teaching and research experience
Assistant Professor, IE School of Communication, 2008 to presentAdjunct Professor, IE Business School, 2009 to presentGuest Lecturer, London School Economics, UK, 2006, 2007,2008
Research fellow, Cambridge University & London School of Economics, UK. 2006-2008Lecturer, University of Lugano, Switzerland, 2005, 2006Research fellow, University of Lugano, Switzerland. 2001-2006.

§  Professional experience
Next to her academic engagements she collaborates with Cotting Consulting International, as special coach for media, branding and image strategies.

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