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Last March 17th the Forum “Challenges of 2009: Strategies for Business Development and Communication in Times of Crisis”, organized jointly by Iberian Lawyer and IE Law School took place on the campus of IE Law Schoool. The conference was opened with a presentation by Chris Scoble, Director of Esprima Consulting and former European Director of Marketing for Dewey Ballantine and Orrick.
The focus of the forum centered, from both a practical and interactive perspective, on the various implications of the economic crisis for law firms in the areas of marketing, public relations, and financial planning. Further, these implications were discussed from the point of view of cost efficiency, which is of vital importance to law firms today
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