CONFERENCE SUSTAINABILITY IN CRITICAL TIMES
20/11/2009
Within the context of the global economic crisis and the need to prioritize on maximizing benefits, IE University aims to establish a series of key values for institutions and businesses which go beyond a purely economic scope. The objective of the event, Sustainability in Critical Times, is to generate greater knowledge and understanding of best practices in the area of sustainable development and showcase examples of how these are being implemented globally.
Among the presenters at this event are prestigious and internationally recognized professionals, such as Yves Lesenfants, technical advisor for the Foundation of Multilateral Invest ments (FOMIN) and the Inter-American Development Bank (I.A.D.B.), as well as the social founder of the Andes Tropical Program, Javier Carrillo, Director of Economic Environment at IE Business School (IE University), Antonio Lucio Gil, Director General of the Department of Transportation of the District of Madrid and Raúl Revuelta, Director of the Bachelor in Tourism Management at IE Business School (IE University).
EVENT DIRECTORS: Carmen Antuña Rozado and Pablo Tejedo Sanz (IE University).
SCHEDULE
9.30 am. WELCOME
9.45 am. MODULE 1: SOCIETY, CULTURE AND SUSTAINABILITY
Inaugural Speech
Innovation in the development of project and product cycles for sustainable tourism: a regional approach from local experience
YVES LESENFANTS. Founding member of the Andes Tropical Program, PAT. PAT is a private foundation that supports the environment and indigenous communities by identifying and solving the problems that threaten ecosystems and agroecosystems.
10.45 am. MODULE 2: ECONOMY, ENVIRONMENT AND SUSTAINABILITY
Lecture 1
Eco-Innovation: Where Sustainability and Competitiveness Meet
JAVIER CARRILLO. Director of Economic Environment at IE Business School (IE University).
Lecture 2
Urban Mobility: The Cornerstone of Urban and Rural Sustainability: Knowledge-Sharing as a Tool for Public and Private Management
ANTONIO LUCIO GIL. Managing Director of Department of Transportation (City Council of Madrid).
Lecture 3
Saas-tainability: A Model in the Swiss Alps
RAÚL REVUELTA. Director of the Bachelor in Tourism Management at IE Business School (IE University).
12.00 pm. COFFEE BREAK
12.30 pm. CASE STUDY: SUSTAINABILITY FROM THE VIEW POINT OF SPANISH BUSINESS
JOSÉ ANTONIO LÓPEZ CASAS. Associate General Director of Abertis Motorways, Spain.
JOSÉ MANUEL MÉNDEZ . Brand Manager of Toyota Prius.
ÁNGEL IBISATE. Director of Corporate Quality and (Red Electric Group).
VALENTÍN ALFAYA. Director of Quality and Environment (Ferrovial Group).
13.45 pm. PANEL DISCUSSION
14.30 pm. CLOSING
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