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Mass Media: The "Other" Most Mismanaged U.S. Industry (Besides Airlines & Autos).
Corporate mass media executives are supposed to maximize returns (in dividends and stock price growth) for stockholders; that is their primary fiduciary responsibility. However, like in other major U.S. industries over 25 years, their most obvious goal has been making themselves rich. Executives did this by managing publicly owned companies as if they owned them; pursuing mergers/acquisitions with bogus goals of "synergy" and "convergence"; misleading investors, journalists, and the public about true profitability; and hiding how badly managed (operationally and strategically) U.S. mass media companies are. In many ways, this is a story of collective, slow suicide. Speaker: Professor Dane Claussen, Point Park University (United States) and Editor Journalism and Mass Communication Educator (AEJMC).
WEDNESDAY, 25TH NOV.: 6PM, D-201, IE BUSINESS SCHOOL (MARÍA DE MOLINA 7).
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