School of Social and Behavioral Sciences

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ARTICLE: The Power of Market Research

01/05/2012

The New York Times article "How Companies Learn your Secrets" reveals just how powerful market research can be as a tool for understanding shopping behavior. It also makes clear the important connection between market research and behavioral science.

Link:  http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all

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