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ARTICLE: Crowdsourcing as the Social Side of Strategy
18/07/2012
"Crowdsourcing a organization's strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process." An interesting article from the McKinsey Quarterly -- another example of how the social and beahvioral sciences are changing the way companies do business.
Link: https://www.mckinseyquarterly.com/The_social_side_of_strategy_2965
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