News | School of Psychology | Schools | Instituto de Empresa http://www.ie.edu/IE/site/php/en/school_law_news.php en-EN IE (Instituto de Empresa) is a leading European academic institution of higher education, oriented to training entrepreneurs and company directors through its masters degrees and executive education programs. IE is characterised by its markedly global approach, its spirit of entrepreneurship and innovation, its applied research projects and the promotion of socially responsible initiatives. ie.edu RSS Generator http://www.ie.edu/IE/site/img/logoSchoolLaw.png News | School of Psychology | Schools | Instituto de Empresa http://www.ie.edu/IE/site/php/en/school_law_news.php ARTICLE: Crowdsourcing as the Social Side of Strategy http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=773 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php \"Crowdsourcing a organization\'s strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process.\"   An interesting article from the McKinsey Quarterly -- another example of how the social and beahvioral scien...]]> \"Crowdsourcing a organization\'s strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process.\"   An interesting article from the McKinsey Quarterly -- another example of how the social and beahvioral sciences are changing the way companies do business.

Link:  https://www.mckinseyquarterly.com/The_social_side_of_strategy_2965

]]> Bill Gates: \"need for crazy energy entrepreneurs\" http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=774 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php \"We need “energy miracles,” or break through innovation, in at least five areas, and in each of these areas “we need at least two hundred crazy people who think their idea alone can solve this,” said Bill Gates at the Wall Street Journal’s Eco:nomics conference\"...]]> \"We need “energy miracles,” or break through innovation, in at least five areas, and in each of these areas “we need at least two hundred crazy people who think their idea alone can solve this,” said Bill Gates at the Wall Street Journal’s Eco:nomics conference\".

Link: http://gigaom.com/cleantech/bill-gates-we-need-crazy-energy-entrepreneurs/

]]> ARTICLE: What Facebook knows. http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=775 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php The company\'s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society....

Link: The company\'s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society....

Link: http://www.technologyreview.com/featured-story/428150/what-facebook-knows/

]]> PROGRAM UPDATE: Our 2012 Market Research class is global! http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=765 15/06/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php IE may be located in beautiful and vibrant Madrid, but our programs are incredibly international.  Our 2012 class in the  Master in Market Research & Consumer Behav...]]> IE may be located in beautiful and vibrant Madrid, but our programs are incredibly international.  Our 2012 class in the  Master in Market Research & Consumer Behavior is still forming, but our already admitted students have the following geographic demographics:

  • 18% Africa and Middle East
  • 18% Central and South Asia
  • 14% South America
  • 14% Central America
  • 11% North America
  • 11% Europe
  • 7%   East Asia
  • 7% Spain

 

 


]]> PROGRAM UPDATE: Nielsen 2012 Market Research Challenge http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=764 01/06/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php We are thrilled to announce that this year\'s Market Research Challenge (the second of three team projects in the Master in Market Research & Consumer Behavior...]]> We are thrilled to announce that this year\'s Market Research Challenge (the second of three team projects in the Master in Market Research & Consumer Behavior) will be sponsored and run by Nielsen.  Nielsen will provide students with a client case, data and will chair the panel of judges.

]]> ARTICLE: The Power of Market Research http://www.ie.edu/IE/site/php/en/school_law_detail.php?id_new=766 01/05/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php The New York Times article \"How Companies Learn your Secrets\" reveals just how powerful market research can be as a tool for understanding shopping behavior. It also makes clear the important connection between market research and behavioral science.

Link:  <...]]> The New York Times article \"How Companies Learn your Secrets\" reveals just how powerful market research can be as a tool for understanding shopping behavior. It also makes clear the important connection between market research and behavioral science.

Link:  http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all

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