News | School of Psychology | Schools | Instituto de Empresa http://www.ie.edu/IE/site/php/en/school_law_news.php en-EN IE (Instituto de Empresa) is a leading European academic institution of higher education, oriented to training entrepreneurs and company directors through its masters degrees and executive education programs. IE is characterised by its markedly global approach, its spirit of entrepreneurship and innovation, its applied research projects and the promotion of socially responsible initiatives. ie.edu RSS Generator http://www.ie.edu/IE/site/img/logoSchoolLaw.png News | School of Psychology | Schools | Instituto de Empresa http://www.ie.edu/IE/site/php/en/school_law_news.php ARTICLE: Crowdsourcing as the Social Side of Strategy http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=773 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php \"Crowdsourcing a organization\'s strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process.\"   An interesting article from the McKinsey Quarterly -- another example of how the social and beahvioral scien...]]> \"Crowdsourcing a organization\'s strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process.\"   An interesting article from the McKinsey Quarterly -- another example of how the social and beahvioral sciences are changing the way companies do business.

Link:  https://www.mckinseyquarterly.com/The_social_side_of_strategy_2965

]]> Bill Gates: \"need for crazy energy entrepreneurs\" http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=774 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php \"We need “energy miracles,” or break through innovation, in at least five areas, and in each of these areas “we need at least two hundred crazy people who think their idea alone can solve this,” said Bill Gates at the Wall Street Journal’s Eco:nomics conference\"...]]> \"We need “energy miracles,” or break through innovation, in at least five areas, and in each of these areas “we need at least two hundred crazy people who think their idea alone can solve this,” said Bill Gates at the Wall Street Journal’s Eco:nomics conference\".

Link: http://gigaom.com/cleantech/bill-gates-we-need-crazy-energy-entrepreneurs/

]]> ARTICLE: What Facebook knows. http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=775 18/07/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php The company\'s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society....

Link: The company\'s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society....

Link: http://www.technologyreview.com/featured-story/428150/what-facebook-knows/

]]> PROGRAM UPDATE: Our 2012 Market Research class is global! http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=765 15/06/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php IE es ubicado en la vibrante ciudad de Madrid, pero nuestros programas so...]]> IE es ubicado en la vibrante ciudad de Madrid, pero nuestros programas son increíblemente internacional. El clase de 2012 del Master in Market Research & Consumer Behavior está todavía en formación, pero a nuestros estudiantes ya admitidos tienen la demografía geográficas siguientes:

  • 18% Africa and Middle East
  • 18% Central and South Asia
  • 14% South America
  • 14% Central America
  • 11% North America
  • 11% Europe
  • 7%   East Asia
  • 7% Spain
]]> PROGRAM UPDATE: Nielsen 2012 Market Research Challenge http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=764 01/06/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php Estamos encantados de anunciar que este año el Challenge de Investigación de Mercado (el segundo ...]]> Estamos encantados de anunciar que este año el Challenge de Investigación de Mercado (el segundo de los tres proyectos de equipo en el Master in Market Research & Consumer Behavior) será patrocinado y dirigido por Nielsen. Nielsen proveerá a los estudiantes con un caso del cliente, los datos y dirigentes del Nielsen gestionaran el Panel que evaluará los resultados de los equipos.

]]> ARTICLE: The Power of Market Research http://www.ie.edu/IE/site/php/es/school_law_detail.php?id_new=766 01/05/2012 Law School http://www.ie.edu/IE/site/php/rss/law_news_rss.php The New York Times article \"How Companies Learn your Secrets\" reveals just how powerful market research can be as a tool for understanding shopping behavior. It also makes clear the important connection between market research and behavioral science.

Link:  <...]]> The New York Times article \"How Companies Learn your Secrets\" reveals just how powerful market research can be as a tool for understanding shopping behavior. It also makes clear the important connection between market research and behavioral science.

Link:  http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all

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