- Home
- >Lifelong Learning
- >Alumni Agenda
- >Clubes
- >Funcional
Buscador de eventos
Calendario de Eventos
Mayo 2013
Lu
Ma
Mie
Jue
Vie
Sab
Do
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
28
29
30
- Welcome Back
- Formación
- Foros
- Multimedia
- Documentación
- Blogs
- Alumni Agenda
- Publicaciones
Alumni Agenda
Detalle del Evento
Kraft Philadelphia: Brand Building, Innovating and fighting against private labels
IE Marketing Club 13 de septiembre 2012
Sólo disponible en Inglés
Interactive presentation and discussion about how to introduce, grow and develop a brand and the challenges that come along with this.
Who doesn't like cheese?
What about chocolate?
Have you ever thought about them together?
Adolfo Torre, Marketing Manager at Kraft Foods Iberia , is going to talk about how Kraft has built a brand like Philadelphia overtime, one of the biggest innovation successes "Philadelphia + Milka" and a lot more.
You should not miss this event!
Lugar
María de Molina 31 MM-103
ESPAÑA, Madrid
ESPAÑA, Madrid
Fecha y Hora
13 de septiembre 2012 / 16:00 Horas
Idioma
Inglés
