The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. And many of these channels fall outside marketers’ control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers.

Interbrand assists its clients in navigating the numerous changes brought about by digital – from understanding its growing influence on consumer choice and loyalty, to its impact on how businesses are structured, organized, and managed. We work with our clients to build a holistic brand experience, ensuring that digital is a seamless part of both business and brand strategy.

Coming to IE Business School to give this presentation is JEZ FRAMPTON, Global CEO,  who is responsible for managing the firm’s worldwide interests and enhancing its strategic and creative offerings. Jez is a member of the Marketing Society, the Chartered Institute of Marketing, the Market Research Society, the Design Business Association, and the Institute of Directors. He is a frequent lecturer on the subject of branding.