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Seminar: Scientists and Professionales in Communication
15 de marzo 2012
IE School of Communication - IE University - invites you to the 55th meeting “Scientists and Professionals in Communication”, where Felix Muñoz, Communication Expert, will present a talk in English on our Madrid Campus and on live streaming about “The role of sponsor in the new model of the Communication in this Century”.
The process of developing the communication strategy of a brand today is very sophisticated and requires a specific methodology for creating an effective communication strategy for any product or service in any sector, regardless of its size and competitive situation.
We need to understand first the Communication Management in a holistic way, to understand after the role of the different communication tools (Sponsorship, Advertising, Promotions, Direct Marketing, Public Relations) to get the more appropriate perception for a product, brand, company, or person.
Sponsorship has to be seen within the communication strategy and has to be linked to all business areas to be effective.
We will see the keys to prepare a good sponsorship strategy and the way to implement the right plan.
Félix Muñoz is a Communication expert. He defines himself as perception's manager for the success of Business. For 25 years he has led the Coca-Cola Communication (during 4 different periods), Cepsa (Petrol Company), Telefonica and Movistar (Telecom), working in many successful projects. He is an expert in multidisciplinary teams leadership and efficient management of all types of Business Communication and Marketing Services (Sponsoring, Promotions, Media, Advertising) Active participant in the Communications Sector, he was also Chairman for the Spanish Association of Advertisers in 1997 and President of the Spanish Association for the Self-regulation system. Appointed in 2010 as the Best Professional in Spain by the Spanish Association of Marketing and in 2012 as Best Marketing Personality, has also achieved the most important awards on creativity, Advertising Effectiveness and Innovation in the use of New Technologies. Felix Muñoz is a regular speaker at Communication, Marketing and Creativity forums and he is a Professor of Communication at Universities and Business Schools.
Registration: Click here