Dual Degree International MBA + Master in Strategic Marketing & Communication

duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person

Dual Degree International MBA + Master in Strategic Marketing & Communication

The digital media revolution has created new challenges for corporations, which have in turn been forced to transform the way they operate. Modern companies must simultaneously adapt to the latest trends, publicize their brands and build closer relationships with their stakeholders. Since corporate communication is always evolving, professionals in this industry need to stay up to date with the latest developments and anticipate future changes. Today’s businesses are looking for people who can provide value with effective business solutions and innovative communication initiatives.

Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.

During the IMBA portion of the program, you’ll cover the basics of high-level management in an international setting. Afterward, you’ll switch gears to the Master in Strategic Marketing & Communication, and learn to develop strategies for communication and marketing plans, issue management and CSR. Upon graduation, you’ll be fully prepared to confront the most pressing issues regarding communication and leadership, and lead agile adaptation within any organization. In other words, this Dual Degree will help you become the kind of flexible, versatile and highly competent professional that today’s corporate world demands.

*The duration of the dual degree varies depending on the intake selected

WANT TO KNOW MORE?

Orianna Cirigliano | IE Business

Orianna Cirigliano

Program Specialist

ANY DOUBTS ABOUT THE PROGRAM?

Please contact our program specialist for personalized advice on your specific case.

WHO IS THIS PROGRAM FOR

FOR INDIVIDUALS WHO ARE…

passionate about guiding organizations through the digital age with effective communication and innovative marketing strategies.

Auxiliar Information

LOOKING FOR…

a demanding international program that includes everything from essential managerial skills to corporate communication competencies.

TO BECOME…

versatile professionals with high-impact careers in communication.

FIND OUT MORE ABOUT THIS DUAL DEGREE

This Dual Degree is a combination of the two following programs. Explore their websites for more details.

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OFFICIAL DEGREE

The International MBA is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.

UNIVERSITY PRIVATE DEGREE

The Master in Strategic Marketing and Communication is a University Private Degree from IE Business School. More information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.

Read more about our dual degrees

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