PhD | IE Business School

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Ph.D

ACADEMIC BACKGROUND

PhD in Management (Marketing) (Expected 2015)

    IE Business School, Spain

MRes; Master in Research Methodology in Management Science (2013)

    IE University, Spain

MIM; Master in International Management (Marketing) (2011)

    IE Business School, Spain

BA; Bachelor of Arts (Honours) in Marketing (2010)

    Dublin Business School, Ireland

Latest publications

  • “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”

    Luffarelli, J., Goncalves, D., and Stamatogiannakis, A. Proceedings of ACR, Chicago, 2013
  • "Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation"

    Luffarelli, J., Stamatogiannakis, A. and Haiyang, Y. Proceedings of ACR, Chicago, 2013
  • "Branding 2.0: The Interplay of Fair-Trade and Private Labeling, and the Role of Gender"

    Mastoori, Y., Stamatogiannakis, A., Mukesh, M., Luffarelli, J. and Gonçalves, D. Proceedings of EACR, Barcelona, 2013
  • "Tackling the Giant with Feet of Clay: When & How Should Entrepreneurs Invest in CSR Programs"

    Luffarelli, J., De Castro, J. and Wang ,T. Proceedings of EURAM, Istanbul, 2013
  • ”Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction"

    Goncalves, D., Luffarelli, J. and Stamatogiannakis, A. Proceedings of ACR, Vancouver, 2012.
  • ”Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”

    Goncalves, D., Stamatogiannakis, A. and Luffarelli, J. Proceedings of EMAC, Lisbon, 2012.

Conferences and seminaries

  • “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

    Society for Consumer Psychology: Advertising and Consumer Psychology Conference (SCP/ACP), Ross School of Business, University of Michigan, Ann Arbor, 2014
  • “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

    Understanding the Customer’s Sensory Experience, Fox School of Business, Temple University, Philadelphia, 2014
  • “On the External Validity of Company-Cause Fit in CSR-Marketing Research”

    IE Doctoral Consortium, IE Business School, Madrid, 2014
  • “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”

    Association for Consumer Research (ACR), Chicago, 2013
  • “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

    Association for Consumer Research (ACR), Chicago, 2013
  • "Branding 2.0: The Interplay of Fair-Trade and Private Labeling, and the Role of Gender”

    European Association for Consumer Research (EACR), Barcelona, 2013
  • “Tackling the Giant with Feet of Clay: When & How Should Entrepreneurs Invest in CSR Programs”

    European Academy of Management (EURAM), Istanbul, 2013
  • ”Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”

    Association for Consumer Research (ACR), Vancouver, 2012
  • ”Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”

    European Marketing Academy (EMAC), Lisbon, 2012