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Students from IE Business School’s Master in Management win Peugeot’s Marketing Talents competition

A team of students from IE Business School’s Master in Management program has won Peugeot's Marketing Talent competition.

Madrid, May 2015. The members of the winning team were María Caridad, Ignacio Arcas and Víctor Arza, who created the “meloprestas” project, designed to apply Peugeot’s mobility offering to the concept of car sharing. Peugeot’s Marketing Talent competition is run in collaboration with Universia, providing an excellent opportunity for university and business school students interested in mapping a career in the field of marketing.

The student team from IE’s Master in Management developed a peer-to-peer car sharing platform, managed by Peugeot. “Clients can register and offer their cars to others when they are not using them, so that other people can hire them by the hour, day or week,” said Víctor Arza, a member of the winning team.

“We are proud that Maria, Ignacio and Victor have won this challenge among more than 340 students from 43 different universities. They stood out among the rest with their professionalism, vision and the hard work they did on winning this project. Seeing outcomes like this is what we aim for every day, preparing our students by means of real-life business cases with a practical approach to help them tackle real-life problems once they set out on their career paths, as well as in their personal lives,” said Krystina Dos Santos, Executive Director of the Master in Management and Master in Finance Programs at IE Business School.

In this second edition of the competition participants developed mobility alternatives by integrating existing and future Peugeot products. In the first edition, over 300 entries were received from 38 institutions, and the winners subsequently took part in developing a product plan for the Peugeot 108.

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