Master Class: What is your customer worth?

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Alumni Agenda

Event Details

Master Class: What is your customer worth?

IE Germany Club Nov 11, 2011
English
Only available in English

IE Germany Club Munich Chapter invites you to a Master Class with Professor Martin Boehm. This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations.

In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different.


Professor Martin Boehm has spent the last decade researching and consulting in the area of customer management which has had a profound effect on his thinking as a marketing professor at IE Business School. He believes that his work on customer relationship management has broad implications for the corporate world.

Venue GERMANY, munich
Date & Time Nov 11, 2011 / 19:00 Horas
Language English
About Alumni & Careers

To promote an everlasting relationship among the members of the IE community, facilitating a common platform of business, career development and lifelong learning opportunities, with the objective to propel personal and professional development of IE students and alumni, in accordance with the principles and values of IE.