- El Entorno de los Negocios en la Década del 2020 y su Impacto en la Competitividad
- Continúa tu carrera profesional en Latinoamérica
- IE Venture Network with FundedByMe in Helsinki
- Evisors Career Webinar Series: Structuing Your Case Interview Notes
- Master Class: Business financing or what is equally important for Power Plans, Hotels and Aircrafts (Ukraine)
Neuromarketing: Understanding the buy button inside your customers' brain
IE Marketing Club Apr 17, 2012
Recent studies demonstrated that the average consumer receives over 10,000 messages a day. Yet how many of these messages successfully reach the part of the brain that decides? How do they help the customers go from NO to YES?
Neuromarketing merges Neuroscience with Marketing to help target the part of the brain that drives buying decisions: the reptilian brain. This new science will help you create messages your customers will finally notice, understand, remember and value over those of your competitors! Neuromarketing now returns millions of hits on search sites. You can no longer ignore it, especially in tough market conditions!
PATRICK RENVOISE Co-Founder & Chief Neuromarketing Officer, SalesBrain