Kraft Philadelphia: Brand Building, Innovating and fighting against private labels

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Alumni Agenda

Event Details

Kraft Philadelphia: Brand Building, Innovating and fighting against private labels

IE Marketing Club Sep 13, 2012
English
Only available in English

Interactive presentation and discussion about how to introduce, grow and develop a brand and the challenges that come along with this.

Who doesn't like cheese?

What about chocolate?

Have you ever thought about them together? 

 

Adolfo Torre, Marketing Manager at Kraft Foods Iberia , is going to talk about how Kraft has built a brand like Philadelphia overtime, one of the biggest innovation successes "Philadelphia + Milka" and a lot more.

 

You should not miss this event!

Venue María de Molina 31 MM-103
SPAIN, Madrid
Date & Time Sep 13, 2012 / 16:00 Horas
Language English
About Alumni & Careers

To promote an everlasting relationship among the members of the IE community, facilitating a common platform of business, career development and lifelong learning opportunities, with the objective to propel personal and professional development of IE students and alumni, in accordance with the principles and values of IE.