Master Class: Social Media Marketing: a new commercialization scheme for a new consumer

If you are a student, alumni or professor, login here:

Forgot your password?

or

...and connect your profesional profile with us

Go to

Go to career

Event Finder
Event Calendar
Anterior July 2014 Siguiente
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Alumni Agenda

Event Details

Master Class: Social Media Marketing: a new commercialization scheme for a new consumer

Nov 06, 2012
English
Only available in English

IE Master Class with prof. Manuel Alonso Coto

Marketing communications has inevitably changed forever with the advent of social media, crowd sourcing, changing media consumption and hyper competition. Professor Alonso will explore all aspects of marketing communications and integrated social media into advertising, PR, sponsorship, direct selling and merchandising. In the Master Class he will cover a broad range of industries with his examples, showing cutting edge tools combined with consistent marketing principles as the new way to deliver better and quicker results in a commercialization environment more demanding than ever before.

 

Heralding the emergence of social media as a “marketing revolution”, this session presents the varied forms of communication that networks like Twitter, Facebook, Linkedin, etc. offer and the opportunities for  marketing which more effectively engages with a new, much more intelligent and sophisticated end-user.

 

Bio: Professor Alonso Coto is the Marketing Manager of the Executive Education programs at IE Business School.  Although his early experience was in the IT field, while completing an Executive MBA program at he discovered his interest in Marketing and began to combine this new vocation with his old passion for technology in order to take on the position of Internet Marketing Head for the e-learning unit at IE. Soon afterwards, he became the e-Marketing Manager for the whole IE Business School. After lecturing for years about all kinds of digital topics and taking advantage of the research for his Doctoral Thesis regarding e-marketing in Spain, he now conducts classes at IE and serves as both the Marketing Manager for Executive Education and the Academic Director for all programs related to Digital Business & Marketing.

Venue UNITED ARAB EMIRATES, Abu Dhabi
Date & Time Nov 06, 2012 / 19:00 Horas
Language English
About Alumni & Careers

To promote an everlasting relationship among the members of the IE community, facilitating a common platform of business, career development and lifelong learning opportunities, with the objective to propel personal and professional development of IE students and alumni, in accordance with the principles and values of IE.