Building Brand “YOU”
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Building Brand “YOU”

Oct 09, 2012
Only available in English

In a tough business climate, there has never been a more important time to STAND OUT from the crowd.

Personal Branding is a revolution in career management and talent development. It’s one of today's hottest career strategy topics and an essential tool for thriving in today's work environment. Once reserved for CEOs, personal branding is now being used by professionals at all levels of the organization who seek to integrate their greatest strengths into everything they do. Based on corporate branding philosophy, the Reach personal branding methodology is the leading program that has been incorporated into talent development programs at companies across the globe including Adobe, l’Oreal, British Telecom, BMW, Cisco, J&J, JPMorgan, Gucci, Microsoft and Starwood Hotels. And it has been incorporated into MBA programs at Harvard, Berkeley-Haas, UCLA-Anderson, Cornell-Johnson, NYU-Stern, ESSEC, Thunderbird and Duke-Fuqua.


In this keynote, William Arruda guides MBA Candidates through the proven, three-step personal branding process they can use to unearth and express their unique promise of value. Being introspective and understanding your professional reputation are important for all MBA candidates. In fact, Harvard Business School Professor David Garvin, quoted a high level executive he had been talking to as part of his research into improving MBA programs:
“…you have to provide leaders with the opportunity to become more introspective…anything that allows them to hold a mirror up to themselves has got to be of great value.”


Understand and living their brand enables MBA candidates to stand out in a competitive job market, direct their career, expand leadership skills and deliver greater value to current and future employers. Understanding the personal branding process and integrating it into their career strategy is critical to professional success and personal fulfilment.

Venue SPAIN, Madrid
Date & Time Oct 09, 2012 / 19:30 Horas
Language English
About Alumni & Careers

To promote an everlasting relationship among the members of the IE community, facilitating a common platform of business, career development and lifelong learning opportunities, with the objective to propel personal and professional development of IE students and alumni, in accordance with the principles and values of IE.