Faculty | IE Business School

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"Antonios’ research is primarily interested in uncovering the psychological processes associated with two fundamental types of quests: The quest for something better (i.e., attainment goals), versus the quest for maintaining something already acquired (i.e., maintenance goals). His research addresses questions such as “What do people think about when they pursue the two types of goals?”, “Which one do they consider as more difficult?”, “For which one do they try harder?”, From an applied perspective, Antonis’ research aims at improving both firm performance and consumer satisfaction in business sectors in which consumer goals are focal (e.g., dieting, exercising, saving, charitable giving, etc.).

In a secondary stream of research, Antonis investigates how visual aesthetic preference for a product is affected by the interplay between product design properties, chronic consumer characteristics, and contextual influences.
He has presented his work at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, and the European Marketing Association (EMAC) conferences. As an IE faculty, Antonis has received funding from the European Union for conducting both research and business training activities.

At IE, Antonis is teaching Consumer Behavior & Market Research, and Marketing Principles at the Master’s as well as at the PhD level.

Academic Background:
PhD in Management (Marketing), INSEAD, France
MSc in Management, INSEAD, France
MSc in Marketing and Communication, Athens University of Economics and Business, Greece
BA in Business Administration, Athens University of Economics and Business, Greece

Latest publications

  • Pursuing Attainment Versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation

    Stamatogiannakis,A., Yang,H., Chattopadhyay,A. Forthcoming in Journal of Consumer Research, 2015
  • When Feedback Interventions Backfire: Why More Positive Feedback May Result in Lower Perceived Self-Competence and Satisfaction with Performance

    Gonçalves,D., Stamatogiannakis, A. Forthcoming in Human Resource Management, 2015
  • A sence of things to come: Future research directions in sensory marketing

    Elder S. Ryan, Nilufer Z. Aydinoglu, Victor Barger, Cindy Caldara, Hae Eun Chun, Chan Jean Lee, Gina Mohr, Antonios Stamatogiannakis In Aradhna,K. (Eds). Sensory marketing, research on the sensuality of products. Routledge Academic, 2009