The MBA+ is composed of two entirely flexible and personalized programs. The core period covers the fundamental MBA topics, and allows you to pursue your studies in your format and language of preference.
The +Modules provide you with the possibility to either further your management education or specialize within your field of interest.
The Masters in Finance programs offer you an integrated finance education that covers the most diverse and up to date information on the finance industry and functional area.
Born into a family business, Professor Cruz research efforts over the past ten years have been devoted to expanding our understanding of family firms and entrepreneurial families.
The results of her research, which focuses mainly on entrepreneurial management and family business, have been published in leading international academic journals including the Academy of Management Journal, Administrative Science Quarterly, Journal of Business Venturing and Entrepreneurship Theory and Practice. Her academic work has been internationally recognised on numerous occasions. For example in 2009, her article entitled “Socioemotional wealth and Corporate Response to Institutional Pressures: Do Family-Controlled Firms Pollute Less?” received the Best Paper Award in the Corporate Governance Division at the European Academy of Management Conference. In recognition of this research work, IE Business School gave her its Research Excellence Award in 2010, a prize that the school presents to its best researchers.
Professor Cruz brings the results of her research to the classroom, where she instils in future generations the need to preserve and pass on entrepreneurship in business families. “The ultimate goal is to convince family owners that in the actual context of globalization and rapid change, families need to develop the next generation of family entrepreneurs, rather than just being focused on growing successors” she argues. This is the underlying philosophy of the family venturing elective, a course in which she provides family owners with the most innovative tools and strategies to become more enterprising.. In 2011 she was one of the lecturers selected by the Family Firm Institute (FFI) to present their innovative teaching methods in family business issues at the Family Business Research & Education Symposium. She is also the author of numerous cases studies involving successful family entrepreneurs and businesses.
Cristina Cruz holds a PhD in Economics and Quantitative Methods from Carlos III University, an Executive Development program in Family Business from IE Business School, a BA in International Economics from Manchester University and a degree in Economics from Murcia University.
Teaching And Research Experience