Faculty | IE Business School

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Faculty

Specialised in services marketing, and currently Director of Marketing at Instituto de Empresa, Professor Miguel Costa’s career has been largely forged here at the school, where he has been Director of the International MBA, and Director of Admissions and Marketing. In his own words: “It is particularly gratifying to have participated actively in IE’s change of corporate identity, in the consolidation of its brand on an international level, and the launch of new international programmes. In short, it was an opportunity for form part of a success story”.

Professor Costa combines teaching and management responsibilities, and his areas of interest and expertise are centred on the analysis of the intangibles that generate confidence in clients. “In order to analyse the strength of a brand, contacts, personal relations, word of mouth, emotional links with clients, the marketing strategy, etc.” He applies this knowledge at Instituto de Empresa, where he is responsible for aspects that  have a direct impact on product portfolios and positioning, such as brand management, communications strategy, or marketing plans.

Miguel holds a degree in Economic and Business Sciences from Universidad de Valencia, and an International MBA from Instituto de Empresa. He has rounded off his academic training in the field of marketing in the Kellogg School of Management, Northwestern University (Chicago). He began his professional career in the world of consulting, where he implemented a pioneering conciliation and flexibility project at Hewlett Packard.

Professor Costa contributes on a regular basis to Spanish-speaking media agencies, and is a member of the Leading Brands of Spain Forum, comprised of the 75 leading Spanish Brands, and the American Marketing Association. He is also an adviser and member of the board of several companies in the marketing and communication industries." 

Academic Background

  • International MBA, Instituto de Empresa
  • Diploma in Business Marketing Strategy, Kellogg School of Management, Northwestern University (Chicago, USA)
  • BA in Business Administration and Economics, Universidad de Valencia (SPAIN)

Professional Background

  • Director of Marketing, IE Business School (2003- present)
  • Consultant and member of the board of several companies marketing and communication
  • Director, Admissions and Marketing, IE Business School
  • Director, International MBA, IE Business School
  • Consultant, Banco Sabadell and Hewlett Packard

Teaching and Research Experience

  • Professor of Marketing, Instituto de Empresa, (1998- present)
  • Member of the Leading Brands of Spain Forum
  • Member of the American Marketing Association"