olga broto ruiz | IE Information System & Technologies

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As a professor in the field of Information Systems at the IE Business School, Olga Broto has specialized in changes to business brought by information systems and technology, with special attention to all aspects connected to how this relates the customer.

In this way, she has completed various works related to the importance of innovation, not from the traditional focus on the product, but identifying new perspectives, which allow the necessary differentiation, which permits competitive advantage.

Her varied professional experience has allowed her to gain an understanding of the realities of business from many different points of view.

Her time working in the field of strategy for the Netjuice Group, as Director of Intelligence Department at Baquia.com, or as Associate Director of the College of Information and Technology at the IE, has given a profound comprehension of how technology, in general, and the internet, in particular, have transformed the way we do business.

Her constant contact with real business deriving from the consultancy work she has carried out and from assuming various management roles in the In Company Training Department and as a Director of Business Development at the IE, have given her an excellent understanding of the needs of business and the many varied realities which arise in the business and professional environment.

Her training has been similarly multi-discipline and has allowed her to develop a distinctive analytical approach to the questions without losing sight of the objectives and, always, maintaining a pragmatic perspective.


Corporate Experience

  • 2007 – Present. Independent Consultant, Adjunct Professor and Manager of the Advanced Management Program in Valencia, IE Business School
  • 2001 – 2007 Various management positions at IE Business School
    - Director of Business Development (Banking, Insurance and Consultancy) – 2005/2007
    - Associate Director at the In Company Training Department – 2002/2005
    - Associate Director at the College of Information and Technology – 2001/2002
  • 2000 – 2001 Director of the Intelligence Department, Baquia.com
  • 1999 – 2000 Strategy Analyst, Netjuice Group
  • 1996 – 1998 PIEX/PIPE Consultant (Plan for the Development of the Export), Chamber of Commerce and Industry in Valencia
  • 1992 – 1995 Lawyer, Broto & Arlandis
  • 1991 -1992 Assistant at the Export Department, Alfa Alimentación
  • 1989 – 1991 Assistant at the Research & Development Department, Valencia Tourism Development Agency
  • From 1992, Olga collaborates as Coordinator, Professor and Speaker in Training and Development Programs at publics and privates companies. She occasionally collaborates with different media agents


Academic Background

  • 2005 – 2006 Executive MBA, IE Business School
  • 2001 – 2002 Graduate in Marketing and Technology, IE Business School
  • 1995 – 1996 Master in International Commercial Management, University of Valencia
  • 1993 – 1996 Doctorate Courses, International Law Department, University of Valencia
  • 1987 – 1992 Degree in Law, University of Valencia