roberto marcos alvarez del blanco

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Faculty

Roberto Álvarez del Blanco is adjunct professor in Marketing at  Instituto de Empresa and visiting professor at the Haas School of Business, University of California at Berkeley, since 1993.

Professor Álvarez del Blanco has recently been considered one of the most distinguished specialists in branding in Europe. He has published 12 books on neuromarketing, personal branding, management, brand leadership and marketing strategy and written more than one hundred and fifty specialised articles. He is member of the jury of the Príncipe Felipe Awards to Management Excellency (Management of Leading Brands) and has also actively contributed to the development of the “Leading Brands of Spain Forum”.

Academically, Professor Alvarez del Blanco has carried out the Executive Program at Harvard Business School, he is Postdoctoral Fellow in Business Administration at the University of California, Berkeley, Doctorate in Business Administration at the University of Barcelona, MBA from Esade Business School and holds a Bachelors degree in Business Administration from the University of Buenos Aires.He has been awarded with academic excellency in six occasions.

Professionally, he is Academic and Scientific Fellow to the World Economic Forum and an active consultant in strategy and brand valuation. President of MarketLink* and Partners. Professor Álvarez del Blanco has been founder and Executive President of Pórtico de Mar, S.A. that refurbished and manages the Palau de Mar building in the Port Vell of Barcelona. He was Promotion Coordinator of the Barcelona 92 Olympic Office to hold the Olympic Games of the XXV Summer Olympiad.

He is an enthusiastic entrepreneur who has created and directed several companies, including a family foundation to promote health improvement and children education in underdeveloped countries. He works as consultant for brands in national and multinational companies and public institutions.

 

Experiencia Profesional

  • Academic and Scientific Fellow to the World Economic Forum
  • President of MarketLink* & Partners
  • Founder and Executive President of Pórtico de Mar, S.A.
  • Promotion Coordinator of the Barcelona 92 Olympic Office to hold the Olympic Games of the XXV Summer Olympiad.

 

Experiencia Académica

  • Adjunct professor in Marketing at Instituto de Empresa
  • Visiting professor. Haas School of Business.Universidad de California, Berkeley

 

Formación Académica

  • Executive Program at Harvard Business School
  • Postdoctoral Fellow in Business Administration at the University of California, Berkeley
  • Doctorate in Business Administration at the University of Barcelona
  • MBA for ESADE.
  • Bachelors degree in Business Administration from the University of Buenos Aires

 

Otros datos de interés

  • He has published 12 books on neuromarketing, personal branding, management, brand leadership and marketing strategy and written more than one hundred and fifty specialised articles
  • Member of the jury of the Príncipe Felipe Awards to Management Excellency (Management of Leading Brands)
  • Member of “Foro de Marcas Renombradas Españolas”.