santiago acaso del tell | IE Marketing

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Santiago Acaso del Tell is an adjunct professor in the area of Marketing at IE, Madrid. Master in Business Administration (M.B.A. and Graduated in Strategic Marketing in INSEAD, Paris, Professorr Acaso del Tell has worked in various management positions in companies such as SAP, Siebel or Chrysalis


Corporate Experience

  • 2008- President Chrsalis.
  • 2007-2008 Europ Vicepresident Peoplesoft 
  • 2004-2007 Europ Vicepresident Siebel
  • 1999-2004 Europ Vicepresident SAP
  • 1991-1999 General Manager Xerox Eng. systems. Spain and Portugal.
  • 1989-1991 Marketing Manager Helett Packard Spain and Portugal.


Academic Experience

  • Professor in several areas: Marketing Plan, Sales Organization, Forecasting, Consultative selling, Evangelization, New Environment, Account planning, CRM, Strategic Marketing.


Academic Background

  • 1985-1986 Master in Business Administration (M.B.A.)
  • Graduated in Strategic Marketing. in INSEAD, PARIS
  • Graduated in Strategic Marketing. of Information Systems in MIT, BOSTON


Other information of interest

  • Member of the Board in: SIGNIUM INTERNATIONAL, BITEXT, BAYES FORECAST and EVERIS. He has published a white paper about Social Media Strategist.