Digital Innovation in the Travel Industry Revolutionize your strategies to lead in the tourism business

Area
Industry Programs
Date
06 Jun 2017 - 09 Jun 2017
Format
Face to face
Schedule
9:00- 18:00
Location
Madrid
Language
English
Intake
June
Duration
One week or less
Price
€ 4,700

Overview

This program acclimates participants to the latest digital travel landscape.  Through exposure to- dynamic case studies, thought leadership, practical experiences, techniques, tools, platforms and KPIs, managers will identify and embrace current and future opportunities to reach, engage with, and learn from customers.

Objectives

After completing the program, participants will:

  • Understand the “digital tourist”  and embrace the tools to develop effective marketing strategies for this target.
  • Understand the main digital techniques and “best practices” in the tourism sector.
  • Understand the drivers of digital strategic plan and identify opportunities in a tourism company.
  • Define a digital tourism business scorecard, realistic objectives and expected results; as well prioritize the KPIs for the strategy.

Testimonials

  • The program allowed me to develop the strategy to promote Colombia, through the best practices of the travel industry, use of big data, mobile consumer patterns… Learning how to measure ROI within the digital market, has equipped me with tools to define the digital strategy of tour operators and travel agencies on a day to day basis.

    NATALIA BAYONA

    Manager of Leisure Tourism at PROCOLOMBIA

  • Upcoming intake

    06 Jun 2017

    The Digital Tourism Business

    Area
    Sectorial Programs
    Format
    Face to face
    Date
    06 Jun 2017 - 09 Jun 2017
    Schedule
    To be defined
    Language
    Spanish
    Location
    Madrid
    Intake
    Junio 2017
    Price
    € 4,700
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