Digital Innovation in the Travel Industry Revolutionize your strategies to lead in the tourism business
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Director of Admissions International Executive Programs
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This program acclimates participants to the latest digital travel landscape. Through exposure to- dynamic case studies, thought leadership, practical experiences, techniques, tools, platforms and KPIs, managers will identify and embrace current and future opportunities to reach, engage with, and learn from customers.
After completing the program, participants will:
- Understand the “digital tourist” and embrace the tools to develop effective marketing strategies for this target.
- Understand the main digital techniques and “best practices” in the tourism sector.
- Understand the drivers of digital strategic plan and identify opportunities in a tourism company.
- Define a digital tourism business scorecard, realistic objectives and expected results; as well prioritize the KPIs for the strategy.
The program allowed me to develop the strategy to promote Colombia, through the best practices of the travel industry, use of big data, mobile consumer patterns… Learning how to measure ROI within the digital market, has equipped me with tools to define the digital strategy of tour operators and travel agencies on a day to day basis.
Manager of Leisure Tourism at PROCOLOMBIA