OVERVIEW
Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.
Date
On demand
SCHEDULE
8 hours of study per week
REQUEST INFORMATION
If you need further information about the program, please contact us.
WHY THIS PROGRAM?
GET TO KNOW ALL DIGITAL MARKETING CHANNELS
How they work, pros and cons, tools, costs and segmentation capabilities.
IDENTIFY YOUR BUYER PERSONA
As your most valuable customer segment in order to focus your strategy on it.
CUSTOMER JOURNEY
Learn the stages in the Customer Journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.
OMNICHANNEL STRATEGY
Execute an omnichannel strategy consisting of SEO, SEM & Social Media campaigns, using real money and the most popular tools.
MEASURE
Measure the economic results of your strategy and optimize it.
MARKETING TRENDS
Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.
YOU WILL ALSO LEARN FROM GUEST SPEAKERS COMING FROM:
THE DIGITAL SKILLS AND JOBS COALITION
The Digital Skills and Jobs Coalition brings together Member States, companies, social partners, non-profit organisations and education providers, who take action to tackle the lack of digital skills in Europe. IE University has pledged to carry out actions to reduce the digital skills gap in Europe by developing digital skills to enable all citizens to be active in our digital society and by transforming teaching and learning of digital skills in a lifelong learning perspective.
RELATED PROGRAMS
MARKETING DIGITAL, REDES SOCIALES Y ANALÍTICA: UNA ESTRATEGIA OMNICANAL
En este curso online de 6 semanas adquirirás los conocimientos y las destrezas necesarias para diseñar, ejecutar, medir y optimizar una estrategia de marketing digital omnicanal que maximice el retorno sobre tu inversión.
IE LIFELONG LEARNING CERTIFICATES
Power your expertise and stay ahead of the game
If you want to know more about how you can boost your professional development and stand out as a business leader, find out about the IE Lifelong Learning Certificates featuring this program.
SPECIAL CONDITIONS
ALUMNI
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
CORPORATE
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.
Neither scholarship is compatible with other deductions.