Bachelor in Design Create a better reality

The Bachelor in Design combines a solid foundation in design with a demanding project-based methodology and a focus on real-life challenges.

PROGRAM

Degree

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid

The Bachelor in Design is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. It is aimed at flexible and audacious individuals who can transform reality into something better and more sustainable, independently of the available resources.

The IE School of Architecture and Design degree uses a unique combination of solid design foundations, a demanding project-based methodology and a focus on real-life challenges. The rigorous scientific and creative aspects of design are combined with a business perspective, allowing you to transform and improve people’s daily lives.

**This degree is currently in process of accreditation.

Letter from the Director

Dear Prospective Student,

I want to welcome you the IE University’s School of Architecture and Design.

Design is a way of thinking.

The world is changing rapidly.  As designers, we constantly work with uncertainty. Design helps us deal with uncertainty and use it to our advantage.

As a profession, “designer” is constantly evolving.  Historically, a person would study graphic design, industrial design, or interior design, since there were a finite number of crafts out there in the world. In the near future, you might be an artificial organ designer, a cybernetic director, or fusionist. Who knows?  Now we’re starting to see that design and creativity are needed to confront an increasing number of more difficult tasks. Everyday life has become more complex and as such, new challenges need creative professionals capable of tackling them.

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A sure path to success

This Bachelor Degree is aimed at those who are constantly observing, questioning and challenging the world that surrounds them; catalysts. The Bachelor in Design is addressed to those who believe that there are many ways to do things and not only like to redesign them, but also to create and test them.

This is a degree for individuals that are looking for an innovative program that combines solid design foundations with real-life projects to take on the world’s complex, fast-changing, and unpredictable challenges with a sustainable approach.

The Scope of Design Studies at IE School of Architecture and Design

MULTIDIMENSIONAL APPROACH, LEARNING IN MANY WAYS

This degree unites theory and practice, bringing together design culture and a variety of techniques. Ideas will be shaped, tested and transformed in to real design proposasl. You will become a well-rounded designer by learning about the history of design, methodology and business management, as well as techniques such as representation systems, drawing for analysis and 3D visualization.

DESIGN THINGS THAT MATTER

Understanding business principles and the path from idea to the marketplace is important. You will keep this in mind from the beginning to the end of your degree. You will learn how to create a business plan to transform your ideas into worthwhile solutions to improve people’s daily lives. You will learn how to present your designs and how to manage the whole process in a sustainable way. We use many techniques, including design thinking, rapid prototyping and design crits to achieve the most appropriate and innovative outcomes.

ACQUIRE A SCIENTIFIC APPROACH TO UNDERSTAND REALITY

In order to understand the complexity of today’s world and develop good-design criteria, this degree has a transdisciplinary approach and relies on inputs and information from other fields, such as social sciences, technology and sustainability. With this broad approach, you will become a true observer and you will be able to interpret aspects and needs in people’s daily lives that only a few people are capable of spotting.

BE IN TOUCH WITH PROBLEMS OF THE REAL WORLD

Preparing designers to take on the world’s complex, fast changing, and unpredictable challenges needs a lot of experience. Our project-based methodology encourages students to experiment and learn by making. You will have a chance to tackle real world problems with the collaboration of our Design Council. As our partners, industry members will share recent projects with you. Our students and faculty will undertake research, propose alternative schemes and come up with designs proposals for members of the Design Council.

Five Reasons to Study this Degree

A place to learn by making

The Fab Lab is a fundamental part of what we call the culture of making. It is a place where students can experiment with both digital and traditional tools. Testing, analyzing, refining and testing again are key steps in the design process.

For design students it is really important to know how to bring an idea to life. Proposals are tested through the creation of prototypes to ensure that what they have in mind really works as planned. There are two parts to the Fabrication Lab,  one which uses digital tools (CNC router, laser cutters, 3D printers) and the other which uses more traditional carpentry and shop tools, allowing students to make their ideas tangible.

Students will participate in workshops where they will acquire a wide variety of technical abilities and where they will learn how to use different machines and tools safely.

Our staff will be available throughout the whole process, giving advice to students while they develop their projects, and guiding them when confronted with difficulties in the different stages of their creations.