Executive Master in Corporate Communication

Communication + Management + Digital Strategies
This part-time program trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today’s complex and digital world.

  • Intake April
  • Language English
  • Format Online + Face to Face
  • Duration 1 year


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Current situation and challenges

We live in a fast changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.

The EMCC as your way forward

The Executive Master in Corporate Communication trains the next generation of managers that will lead global companies through the latest research and practices in communication. This program satisfies three main needs of today’s communication industry:

1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.
• A crisis exploded online and went viral in few hours, how can I prepare my team for next time?
• I have to develop a social media strategy, but how do I start?

2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI’s), you will be able to show the value added to the company through communication initiatives.
• How can I show the value of my communication and marketing plan?
• How can I measure reputational risks?

3. CAREER SHIFT: your profession might be going through critical times and you might like to reinvent yourself as a corporate communication professional.

• I have passion for communication and corporate social responsibility, how can I make a shift in my career?



Part-Time Education

IE: Leaders in part-time education
(Online + face-to-face)

IE is not only recognized worldwide for its full-time Master Programs, but also for the online education that the institution offers, mainly for Executive Masters. IE’s online MBA has been ranked 1st worldwide for the third consecutive year by the Financial Time’s ranking (2014, 2015, 2016 ranking).

How is the EMCC part-time structure divided?

Thanks to innovative use of new technologies, which allow us to replicate face-to-face teaching techniques, you will be able to enjoy the same experience you would have in a traditional classroom.

The face-to-face periods allow you to create personal relationships and meaningful bonds with the people you will work with throughout the year. It combines workshops, company visits, meals, and a number of classes that require physical presence. The residential periods, an essential part of the Blended experience, allow you to establish deeper relationships with your classmates and better understand their viewpoints.

3. PLATFORM: The IE Online Campus
The IE Online Campus is a web platform that allows students to access all of the program’s online activities any time they want from any location. The campus is also accessible from smartphones and tablets.


    Excellent faculty: international professors who are working in director positions in the corporate communication field or who are recognized academics.

    Balanced life between work and classes thanks to the course workload and blended structure of the program. You will take time off from your job only for 4 weeks to attend the face-to-face sessions in a period of 12 months.

    Strong ties with other professionals around the world thanks to online and face-to-face interaction.

    Business management + communication skills: students will integrate the latest research in the communication field, with managerial and analytical knowledge taught by professors of IE’s top worldwide Business School.

    Meeting all professors face to face: unlike other blended programs around the world, during the EMCC at IE you will meet all professors, either at the beginning or at the end of each course.

    Multicultural environment: IE has more than 90 nationalities on campus.

    Alumni network: you will be part of the life-long alumni global network comprising over 50,000 former students in more than 100 countries.

    IE’s international prestige sealed on your resume.

    IE’s innovative and practical approach to learning focuses on real-world projects, case studies, multimedia simulators, debates, team projects, and the most innovative corporate communication tools used in this industry.

    Latest trends in communication: this program has been designed with the help of an Advisory Committee that consists of top international figures from the communication field, ensuring that all the sessions are based on the latest market and digital communication trends and on the needs of today’s employers.

    Program Modules and Courses

    This master program is divided into 4 main modules plus, personal and career development workshops and a final practical project.

    Global Digital Strategies

    Business and Management

    Strategic Communication

    Business Analytics and Research Methods

    One pager


    Global Digital Strategies

    TERM 1 - April to October

    • Communication Management, Media and Globalization

    TERM 2 - October to April

    • Social Media and Community Management
    • Digital Communication and New Business Models
    • Digital Marketing and Advertising Management
    Business and Management

    TERM 1 - April to October

    • Strategy
    • Strategic Marketing and Planning
    • Entrepreneurship
    • Organizational Behavior and Human Resources Management
    • Team Management
    Strategic Communication

    TERM 1 - April to October

    • Internal Communication and Change Management
    • Reputation Management and External Communication
    • Corporate Social Responsibility
    • Media Training

    TERM 2 - October to April

    • Issues, Crisis and Stakeholder Management
    • Branding and Corporate Identity
    • Strategic Sponsoring and Partnership Management
    • Non- Market Strategies and Public Affairs
    • Visual Storytelling
    Business Analytics and Research Methods

    TERM 2 - October to April

    • Internet Metrics and E-audience Measurement
    • Measuring Intangibles and Key Performance Indicators
    • Research Methods in Communication

    TERM 2 - October to April

    • Final Project

    Course description

    Final Project

    Students will have to propose a project based on a communication dilemma from their company. Under the guidance of IE strategy coaches, participants will work in teams as consultants in order to manage the project, applying all the skills learnt throughout the academic year. Your work is developed in a team of people that come from diverse professional and academic backgrounds, cultures, and countries.



    Project focus



    Reputation and brand of a bank that went through an acquisition process.

    Project focus

    External and Internal Communication, Reputation and Change Management, Branding.



    Consumer goods company, its brand and online strategies.

    Project focus

    Marketing communications, Digital Strategies Communication, Branding.

    The best final Project will receive an award by the top global communications firm, McCann.

    Career Opportunities

    Top communication professionals are a crucial asset to assure the success of companies with its main stakeholders (customers, employees, suppliers, government, etc.) and to avoid crisis or reputational risks. The Reputation Institute recently announced that 40% of Corporate Communication Officers are now part of the Executive Board and principally interact with the CEO.
    Our career management center helps our Executive Master in Corporate Communication students to take full advantage of their professional opportunities by providing career advising.  Students will also have access to different job opportunities worldwide, through IE’s job bank.

    Career’s Management Center

    Companies are now in search of:

    • Analytical minds: understanding context and anticipating how society evolves.
    • Trend spotters: open minded people who constantly update themselves.
    • Innovative minds: people who think “out of the box.”
    • Facilitators: breaking the “silent silos” that cause credibility issues and gaps.
    • Business experts: measuring intangibles and produce KPIs in communication.
    • Champion networkers: first brand ambassadors that inspire others.
    • Coherence creators: delivering corporate messages in a coherent way.
    • Coaches: becoming the CEO’s alter ego when you reach the top communication level.


    • Public Relations
    • Crisis and Issues Management
    • Marketing Communications
    • Branding, Online Communication
    • Public Affairs
    • Reputation Management
    • External Communication

    Sample job positions

    • Global Reputation Manager
    • Risk and Crisis Communication Manager
    • Senior Marketing Communication Manager
    • New Media Strategist
    • Community Manager
    • Brand Manager
    • Corporate Communication Officer
    • Head of Campaign Unit
    • Director of Corporate Affairs
    • Online Marketing Director
    • Head of Public Relations and Media Relations
    • Manager of Internal Communications and Change Management
    • Social Media Manager


    • Professional experience Senior professionals with more than 5 years of working experience.
    • Balanced life No time to stop for a whole year because of lack of time or personal reasons.
    • Diversity 90% of students at IE are international.
    • Interested in Strong interest in developing their strategic and managerial abilities to work in the dynamic world of corporate communication.

    Student Profile

    Houda Bennis

    Corporate Affairs & Communication Manager at JTI (Japan Tobacco International), Morocco

    The EMCC has helped me to deep my skills in many areas in integrated Corporate Communications: Business Leadership, Marketing, Organizational Behavior, Internal Communication, KPI’s Analytics, Branding and Reputation Strategy, Brand Management and Stakeholders Management. It is a complete well-structured program that taught me to analyze market insights and gave me the skills to develop strategies for integrated global marketing communications campaigns, through real case studies, which was a new part of the business I was missing.

    Bryan Jensen,

    Marketing and Creative Director at Long Shadow Marketing and Creative Services, USA

    I think IE´s EMCC is really understanding how to bring in skills from the Executive MBA as a basis and then really specialize in the area of communications, stakeholder’s management and marketing.

    Maria Kaltschmitt, Managing Partner at Zen Interactive Media

    Since day one, one of the pluses that this master has is that I can start putting everything learned on my daily activities as a professional. The EMCC is structured in a way that is suitable for professionals who want to challenge themselves, not taking into consideration what background they have because communications right now is a science that you put into practice in all types of career fields. The students´ diversity really enriches the program. I have not only learned from my professors, but a lot from my peers as well, so I think that the experience that you can bring to the class is one of the richest contributions you will have at the master.


    Students are not only the center of our concern ; they are the essence of this program. Through our hands-on teaching approach and our academic standards, they will gain the ability to think differently and become leaders of tomorrow.

    40% Seminar-style discussions and presentations

    10% Lectures

    20% Role-Playing (debates, client-consulting)

    30% Practical and creative workshops and management case studies

    Apply what you learn


    IE’s innovative learning methodology focuses on active-learning using case studies, multimedia simulations, class debates and team consulting projects with real clients in the corporate communication, visual and digital media fields.


    That include full-time academic professors, as well as faculty-practitioners who are working in senior positions in corporate communication, branding, visual/digital media and management.


    Designed in conjunction with industry professionals and based on the needs of employers


    Spans all of IE School of Human Sciences and Technology and provides students with a rich source of new ideas and perspectives. Our students can also attend #IEComm Talks organized by our school, with top international professionals that work in the Communication, Marketing and Visual/Digital Media industry.


    Steck, Christoph

    Professor in Public Affairs and Non-Market Strategy. IXMBA, IE Business School. Common and Human Rights Law, University College London. Law, Universität zu Köln.

    Associate Professor at IE. Christoph is convinced that the solutions for today’s most urgent global issues like Climate Change and poverty will stem from a more intense interaction of the public and private sector. “It will be here, at the borders between the classical spheres of powers, where engagement and innovation need to flourish to develop new ideas for our societies,” he says. He believes that the global financial crisis is showing drastically that neither the public nor the private sector alone have the knowledge, abilities and power to tackle the fundamental issues challenging societies and markets world-wide.

    A German lawyer specialized in International & European Law, he has developed his professional career in international communication companies working on Regulation, Corporate Social Responsibility and Public Policy. He has developed Public Affairs strategies targeting governments and regulators on a national and international level, but has also defined and implemented engagement programs with civil societies and NGOs. He is convinced that companies in the era of globalization and Internet need to manage public policy strategies in the so-called “non-market environment” coherent with their market strategies and with the same level of professionalism and vigor if they want to succeed. His specific interest is devoted to the area of public policy for the Internet and he is currently engaged in a working group of the United Nations on the future of the global Internet Governance Forum (IGF). He is currently Director of Public Policy at Telefónica. His past professional experience includes key positions such as Head of Corporate Reputation & Responsibility, and Head of Government Relations & European Regulation for Telefónica O2 in Germany.


    Apply now


    At IE, we seek dynamic, motivated, creative candidates with excellent professional and/or academic backgrounds who have the potential to develop the interpersonal and leadership skills demanded in today’s top professionals. If you want to apply to the Executive Master in Corporate Communication, you can learn more about how to apply, how to finance it and more, through this link https://secure.ie.edu/ie/online-application/

    For more information about the program or the admissions process, please contact:

    Carla Szemzo
    Departamento de Admisiones
    IE School of Communication


    To be considered for admission, a candidate should provide the following:
    • Evidence of completion of a bachelor degree from an accredited university
    • One-page CV
    • Two letters of recommendation
    • Official university transcripts (certified translation into English or Spanish)
    • Photocopy of current passport
    • One passport-size photo
    • Duly completed application form, including all supporting documents
    • Application fee 125€ (non-refundable and payable by credit card or cash)


    The process is divided into three steps:
    1. Submission of application form and documents
    2. Personal interview
    3. Final decision


    The tuition for the April 2015 intake of the Executive Master in Corporate Communication is 25,200€. *Please bear in mind that prices are reviewed annually and are subject to change. To reserve a place, prospective students are requested to make a deposit of 5.200€ (4,000€ + 1,200€ contribution to the IE Foundation) that will be deducted from the total tuition fee. Please bear in mind that prices are reviewed annually and are subject to change.



    IE Financial Aid Department currently offers a range of scholarships, loan agreements, and other financial aid options to help you fund your studies in the Master in Corporate Communication. We recommend that you apply for financing options as early as possible, as financial resources are limited and competition is high!

    In addition to general scholarships, several specific scholarships are available for outstanding candidates:

    • Scholarship for Communication Professionals
    • Scholarship for Digital and Visual Media Professionals

    For more information on financial aid options for this program, please visit our Financial Aid website: http://financialaid.ie.edu/masters.aspx


    IE has agreements with several banks which have devised plans specifically to accommodate your needs. These conditions are:

    • Loans available to cover up the tuition fees (except the Place Reservation fee).
    • Loan repayment period of up to 8 years.
    • Up to 18 months capital grace period.
    • Variable interest rate based on mortgage rate index.
    • The final decision on loan approval and any conditions it may be subject to, is made by the bank in question according to their own predetermined criteria.

    Once accepted onto an IE program, any student may send their loan application directly to IE. If you should have any queries please contact us at: financialaid@ie.edu.


    Students who have arranged full or partial funding from an employer or third party must return the signed Corporate Financing Form filled out by their sponsor to the Admissions Department, from whom it is available.

    Want to learn more? We will be glad to help you.


    Associate Director of Admissions and Advisor

    Gender*  male female

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    Start a master’s program but have no time to devote a whole year to study because of personal or professional responsibilities, we invite you to join our program, which is designed to provide managers with the latest skills and techniques to optimize performance in the communication field.