Master in Market Research & Consumer Behavior

The MRCB program will train you to be the next consumer and market expert who drives product, marketing, strategy decisions. Understand the needs of consumers, how, and why they make purchasing decisions.

Quick Facts


The MRCB is a unique program combining psychology of consumers with research & analytics methods fully adapted into a strategic business context. A program built around the needs of industry recruiters and continually updated based on their feedback. Discover how you can become a professional with impact.

The impact of consumer insights & intelligence

Consumer insights are what companies need to enter new markets, develop successful products, design effective advertisements, and make good strategic marketing decisions. 


Dual Degree

Dual Degrees at IE are suitable for highly motivated students that have clear career plans and want to build a stronger skill-set in a specific area while developing the leadership and management skills that will enable them to do more with their specialized knowledge.

By completing the Dual Degree with the Master in Market Research and Consumer Behavior you can proactively position yourself in the job market by combining the critical skills of general management with the cutting-edge consumer expertise provided by the Master in Market Research & Consumer Behavior. You will not only become the voice of the consumer and the driver of insights, but will also know how to use these insights to drive business, decision making, and strategy within an organization.

Featured Alumni



Online Partner Manager at YouTube
Class of 2014


Luis Enrique

Assistant Brand Manager at Unilever
Class of 2014



Market Research Consultant at Mahou San Miguel
Class of 2015



Consumer & Market Insight Specialist at L’Oreal