Your future career

As a consumer expert, career possibilties range from companies in all industries, to consultancy firms, to market research agencies specialized in either quantitative or qualitative research.

Career Impact

You will accquire consumer expertise applicable to a wide range of career paths in order to maximize your contribution to any team or organization within the private, public, or non-profit  organizations.

OUR MRCB GRADUATES IN THE JOB MARKET

Consumer Expertise is demanded across multiple job functions, sectors, and industries. The amount of information available about consumers is growing exponentially. Organizations need professionals who can interpret data to transform it into insights in order to predict what consumers will want next. Here are some examples of job functions and sector/industries:

  • 90% of them found a job 3 months after graduating
  • More tan 70% of them found jobs in consumer insights, marketing consulting, and general marketing functions
  • Employers ranged widely from a variety of industries

Check our career report

JOB FUNCTIONS

  • Advertisement Testing
  • Brand Management
  • Branding
  • Consumer Insights
  • Data Mining
  • Demand Forecasting
  • General Marketing
  • Marketing Consulting
  • Marketing Intelligence
  • Product Development, Design, and Innovation
  • Sales & Marketing

INDUSTRIES & SECTORS

  • Advertising Agencies
  • Consumer Goods
  • E-commerce/Technology
  • General Services
  • Market Research Agencies
  • Marketing Agencies
  • Marketing Consulting
  • Media/Entertainment
  • Public or Non-profit Organizations
  • Retail
  • Start-ups

MRCB Alumni Stories

Alison_IE

“The MRCB program prepared me for real life, one where you have to deal with ambiguities and not having all the information all the time”

Alison

United States
Millward Brown

Saswati_ie

The biggest lesson learned was how to manage the team in a very short time.”

Saswati

India
Google

Fernando_IE

“I will start a Market Research department and will also be in charge of Advertising, none of which would have been possible without the MRCB program.”

Fernando

El Salvador / United States
Sherwin-Williams Central America

Alexandra_ie

“I would not be in my current job if it were not for MRCB. You never know where your next opportunity will come from.”

Alexandra

United States
Brainjuicer

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