MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR


You can become the consumer and market expert who drives product, marketing, strategy decisions.

Quick Facts

BROCHURE AND FACTSHEET

Take us with you on the go and discover the limitless possibilities IE’s MRCB has to offer! Understand the program and keep these documents for future reference during your process.

Why are insights important?

Insights on consumers help organizations enter markets, the study of markets help understand the success or failure of their products or/and services and therefore insights created by professionals like you will influence strategic decisions.

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Student Experience

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“It gave me a chance to meet great people from all around the world, all passionate in market research and consumer behavior.”

Joanne

Canada
Class of 2015

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“If you are willing to take the big leap in your life, the life crafted your way, then MRCB program prepares you for more than the next big leap.”

Rachit

India
Class of 2015

Legal notes