Broken networks: risk and uncertainty in the supply chain
Program schedule 1st June 2007
 
Risk and Uncertainty in the Supply Chain

Is outsourcing your operations a good idea? Labor and production costs tend to be far lower in countries like China or India. Often so much so that the savings more than compensate for the increased logistics costs involved in sourcing from those countries. But what happens if these distant supply lines get interrupted? Often the benefits of outsourcing outshine the potential risks. But one does not have to look as far as China or India to find many potential pitfalls. Supply chains are under threat much closer to home as well. Interruptions can happen any moment, for internal reasons (even without outsourcing a single process) or for local operations (when sourcing components regionally). How does flooding in Galicia or Catalonia affect our ability to serve our clients? How do we keep our production line humming when key components are stuck in traffic half way to our factory due to an unexpected truck strike in France? How do we adjust our supply chain when demand has changed overnight or even in the time it takes to play a game of football?

A growing number of factors can make the probability of interruptions happening more likely than any supply chain director would like: terrorist attacks, climatic change, port congestion, supplier failures, unethical behavior or simply sudden changes in the market realities. After all, the more you source and supply internationally, the more complex your operations become, and the more you depend on external parties for functions over which you previously had direct control. Interestingly, few managers are truly prepared to prevent interruption, or at least be able to react in such a away that the impact on the supply chain is minimal.
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8:00 - 9:00
CONFERENCE REGISTRATION
9:00 - 9:15
OPENING & WELCOME
Santiago Iñiguez - Dean of IE Business School
Domique Estampe – Director Institute Supérieur de Logistique Industrielle (ISLI)
9:15 - 9:30
Introduction to the conference theme
Adriana Brasileiro – Forum Chair Person / Senior Reporter at Bloomberg News
Angel Diaz – Director of the IE PhD Program and Professor of Operations Management
9:30 - 11:35
Session 1 - Internal focus
Dealing with risk: building resilient organizations

09:30 - 09:55 Managing retailer networks: Leroy Merlin
09:55 - 10:20 Managing manufacturing networks: Airbus
10:20 - 10:45 Managing proximity networks – Ford Almussafes
10:45 - 11:10 Fast deployment: United Nations Peace Keeping Operations
11:10 - 11:30 Session Q&A
11:30 - 12:00
Coffee break
12:00 - 14:00
Session 2 - External focus
Facing uncertainty: reacting to the unexpected

12:00 - 12:25 Fast product configuration: Adidas
12:25 - 12:50 Fast demand adjustment at Marca – Bayes Forecast
12:50 - 13:15 Fast delivery: FedEx Express EMEA
13:15 - 13:40 Managing risks from unethical behavior in suppliers: Inditex / Zara
13:40 - 14:00 Session Q&A
14:00 - 15:30
Lunch
15:30 - 17:00
Session 3 – Key note speakers
15:30 - 16:30 Key note speech by Martin Christopher, Professor of Marketing & Logistics at                       Cranfield School of Management
16:30 - 17:00 Session Q&A
17:00 - 18:00
Forum Discussion & conclusions

17:00 - 17:45 Forum discussion
17:45 - 18:00 Conclusions and closure
18:00 - 19:00
Cocktail
Iberia
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