Orden: 
3

Fundamental aspects of contemporary society as the following, will be studied in this subject: Trade between businesses (B2B). Retail (B2C). Markets and new business models. Types of Web sites. Internet strategy. Electronic stores and suppliers. Auctions. Inclusive of the value chain. Collaboration platforms. Profile and consumer behavior online. Transaction security and certifications on-line (SET versus SSL).

Créditos: 
6
Carácter: 
Obligatoria
Antiguo
Curso: 
3
Semestre: 
Segundo
Créditos: 
6
Documento PDF: