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Communication and Media Track
Companies acknowledge the need to manage corporate communication as an element of entrepreneurial strategy and management. We will learn to manage the communication areas and their receivers, corporate image and reputation, identity, crisis communication, internal communication and the communication of corporate responsibilities.
Public Opinion & Political Communication
Knowledge of public opinion is essential to develop public action. We will concentrate on issues such us: image and message management, design and application of a communication strategy or an electoral campaign, creation of speeches, agenda setting and advertisement, analysis of opinion studies, giving advice to political leaders, and the Internet and social networks.