Orden: 
3

Consumer behavior is the study of the criteria surrounding the individual’s decision to buy products. Psychology, sociology, social anthropology and economics all come into play in the assessment of the buyer’s actions. This course aims to teach students to analyze and interpret the buyer decision making process, both individually and in groups.

Créditos: 
3
Carácter: 
Obligatoria
Antiguo
Curso: 
3
Semestre: 
Segundo
Créditos: 
3