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IE Way Profile

Daniela Martins

21 years old

Studies
- Introduction to Marketing
  The objective of this course is to introduce you to the concepts, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems. Your critical thinking skills will be developed, ultimately pr...
- Statistics for Business
  Business statistics is the science of good decision making in the face of uncertainty and is central to a variety of business disciplines. This course will provide you with the knowledge and skills to interpret and use statistical techniques in a ...
- Consumer Behavior
  Consumer behavior is the study of the criteria surrounding the individual’s decision to buy products. Psychology, sociology, social anthropology and economics all come into play in the assessment of the buyer’s actions. This course aim...
- Strategic Management
  Strategic Management focuses on the best way to implement a strategy via organizational and cultural change. This course will teach students how to lead a company in such a way as to create communicative abilities and an environment conducive to i...
- HR Management
  In any company, management of human resources from a strategic viewpoint plays a pivotal role in the success or failure of the business venture. This course covers the key people-management systems such as performance assessment, objective-driven ...
- Personal Skills - IE Module
  In this program we will reflect on the dynamics, abilities and attitudes to lead a group of people (including yourself). In this sense, we will discuss important aspects such as Managing Teams, the One to One relationships with collaborators, as w...
- Introduction to Management
  The subject is one of the pillars of the IE philosophy. The emphasis of the course is on general management principles and entrepreneurship; from the idea generation stage to the implementation of a business idea. Student teams write and pitch the...