Orden: 
2

An approach to an essential aspect in the current dynamic world of communication: Audience Research. You will learn to perform hearing tests through methodological approaches such as interviews, focus groups, blind tests, surveys and content analysis, and using case study procedures and descriptive statistics.

Créditos: 
6
Carácter: 
Obligatoria
Antiguo
Curso: 
3
Semestre: 
Segundo
Créditos: 
6