Orden: 
0

After studying the components of the commercial mix you will develop strategies and marketing plans for businesses in different sectors - focusing particularly on the tourism industry. The marketing plan is the key element which allows us to assess and draw together (combine) the organization´s activities into a coherent global strategy.

Créditos: 
6
Carácter: 
Obligatoria
Antiguo
Curso: 
2
Semestre: 
Primero
Créditos: 
6