IE University, academic partner of the Hay Festival Segovia 2009

14/03/2011 - General

· IE University is a key sponsor of the festival

· IE University professors to lead workshops on communication and architecture

· IE University students will form part of the festival communication team


IE University and the Festival Foundation of Literature and Arts Charitable Trust have signed a collaboration agreement making the University the key sponsor of the 4th edition of The Guardian Hay Festival Segovia, an international art meeting which will bring together over 50 writers and European and Latin American thinkers in Segovia on September 23 – 27. Santiago Iñiguez de Onzoño, Rector of IE University, and María Sheila Cremaschi, representative of the Festival Foundation of Literature and Arts Charitable, have signed the agreement whereby IE University will contribute to the organization of the festival by supplying experts, resources and premises.


“Hay Festival enjoys an international reputation for promoting art and literature,” says Santiago Iñiguez de Onzoño. “This agreement further underlines IE University’s commitment to shape global citizens with a humanistic approach, and our efforts to help make Segovia an international hub of knowledge and culture.”


María Sheila Cremaschi observed that “The collaboration agreement with IE University serves to underscore The Guardian Hay Festival’s commitment to education, communication and technologies as new forms of knowledge and cultural enrichment”.


As part of the agreement, Francis Pisani, a professor of IE School of Communication who has gained worldwide renown for his blogs on the impact of the cybernetic world on day-to-day life and business, will be taking part in Hay Festival 2009. Francis Pisani will participate in the workshop on ‘2.0, the future of the media’ together with Gumersindo Lafuente, founder of the website and former director of El He will also be analyzing the way in which the web transforms society, with Emily Bell, director of digital content of UK publishing group Guardian News & Media. Based in San Francisco, Pisani is a columnist in publications that include El País (Spain), Le Monde (France) and Reforma (Mexico), and he collaborates with institutions like  Stanford University and Berkeley.


The agreement also includes the participation of the students of the Bachelor in Communication of IE University in the Hay Festival Communication Committee, working on the promotion of the event in Spain and worldwide. The participants in Hay Festival Segovia will attend workshops on creative architecture and digital communication run by experts from IE University. Laura Tapia, professor of visual arts at IE School of Communication, will be running the workshop on ‘How to create a videoblog in two hours”, aimed at creating multimedia platforms. Ana Pla Catalá, head of technological studies at IE School of Architecture, will head the workshop on ‘Digital Design Making’, which explores how to revolutionize architecture and space through technologies.


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