Bachelor in Communication

Course List

• • 1st Year, 1st Semester

    Courses	Type	ECTS Credits	Doc.
    Mass and New Media cerrar Mass and New Media A general introduction to the study of communication: history of communication theory and research, analytical models, and empirical evidence on the emergence, functions, uses and effects of mass and new media. Our goal is to provide students with the conceptual tools to critically evaluate contemporary and past communication research and also to be able to develop communication strategies and adapt these strategies to new audiences and contexts.	Core	6
    Contemporary History cerrar Contemporary History Introduction to the twentieth century history from an international perspective, analyzing political, social, economic, and media related trends. Themes that will be examined include the major world wars and the Cold War, decolonization and nationalism, the rise of new technologies, and globalization. Specific focus will be given to intellectual, cultural and religious developments in this century.	Core	6
    Foreign Language cerrar Foreign Language Development of communicative capacities in foreign languages within the world of communication. The learning process focuses on the capacity for reception and use of strategies and communicative content: the communication and the ability in the use of the language are the objectives.	Core	6
    Digital Literacy cerrar Digital Literacy The consolidation of the information society has caused a deep cultural revolution. The challenge for the media is to live in accordance with the demands of this new society. We will approach the theoretical aspects of this revolution, and will try to offer a global understanding of the scope of these changes, in addition to a deep knowledge of the potential of the Internet in the professional area.	Mandatory	3
    Organizational Management - Module IE cerrar Organizational Management - Module IE This course is one of the pillars of the philosophy of IE. The program places special emphasis on the general principles of Management and Entrepreneurship, from idea generation to implementation of a business. Throughout the course, students work in teams to design and present their own business plan.	Mandatory	6
    Ethics- IE Module cerrar Ethics- IE Module After an introduction to the history of ethics, students are exposed to a number of ethical dilemmas, which will help them to know themselves a bit better. The main goal is to reflect, on the one hand, on why we think the way we think (highlighting the value of consistency) and, on the other hand, on the implications of our own way of thinking.	Mandatory	3
    Total Credit		33

  • 1st Year, 2nd Semester

    Courses	Type	ECTS Credits	Doc.
    Globalization cerrar Globalization While proponents and critics of globalization both agree that the world is becoming increasingly interconnected and interdependent, they disagree as to the nature of globalization’s economic, social, political and cultural consequences. This introductory course understands globalization both as a social construct whose contested meanings have implications for many of the most important issues of our times.	Core	6
    Humanities - IE Module cerrar Humanities - IE Module A survey of the principal thinkers and ideas that have defined the development of Western intellectual history, from the Ancient Greeks to the modern day. The course provides an introduction to the critical vocabulary of Western thought through an exploration of original texts in both their historical and intellectual context.	Mandatory	6
    Culture, Literature, Art and Image cerrar Culture, Literature, Art and Image This writing-intensive course is an introduction to the cultural and textual study of literature, art, and visual media. This course aims to contribute to the development of a critical consciousness about the consumption and production of media. It serves as a foundation both for further study in the theoretical aspects of media and for a more self-reflexive, innovative, and ethical practice of media production.	Core	6
    Minorities cerrar Minorities We will explore the way minority groups are portrayed in media, providing students with an understanding of contemporary diverse societies, and of the role that the media play in shaping public perceptions and opinions about minorities, inter-group relations, and social change. We will offer the conceptual, analytical and critical tools necessary for understanding “minorities” and needed to approach issues related to multiculturalism and diversity.	Mandatory	3
    Freedom of Speech cerrar Freedom of Speech This course is an introduction to major issues of freedom of speech. It provides a history of free speech in society, as well as censorship. Topics that will be covered are the role of freedom of expression in mainstream media.  It will also delve into freedom of expression and how it relates to art, music, and literature.  Finally it examines international agreements and mechanisms regulating freedom of expression.	Core	6
    Interpersonal Skills - IE Module cerrar Interpersonal Skills - IE Module In this program we will reflect on the dynamics, abilities and attitudes to lead a group of people. We will discuss important aspects such as managing teams, the one to one relationships with collaborators, as well as the capacity to managing yourself.	Mandatory	3
    Total Credit		27

  • 2nd Year, 1st Semester

    Courses	Type	ECTS Credits	Doc.
    International Relations cerrar International Relations This course introduces students to key concepts, theories, processes and major issues in the field of International Relations. More specifically, International Relations studies the interaction among international/global actors (States, International Organizations, NGO, Multinational Corporations, ethnic groups, individuals, etc.) that participate in the International System.	Core	6
    Sociology of Consumption cerrar Sociology of Consumption Survey of changes produced in societies, from the origin of the Consumer Society up to the current situation. Our aim is to motivate students into a sociological perspective to understand the multidimensional mechanics of consumer processes and behaviors, in the cultural contexts that characterizes today's globalized world.	Core	6
    Media Corporations cerrar Media Corporations The course will explore the role of business media in global society and why the economy matters in order to understand the modern world. It will also give an introduction to some of the main economic concepts and issues affecting the media. This course also aims to help students to develop skills to be able to work as reporters on business and financial news, to find stories and cover complex issues.	Mandatory	6
    Information Law: Media Regulation cerrar Information Law: Media Regulation We will deal with the legal basis, regulations and the institutional framework that conform communication nowadays. We will study the judicial dimension of freedom of expression, the right of the individual, the impact new technologies have in public and private law, as well as the model of diverse national jurisdictions enforced up to now.	Mandatory	6
    Audiovisual Language cerrar Audiovisual Language Language allows us to get to know both ourselves and the world; it is also a tool for the creation of Culture. The language of the 21st century is an audiovisual language. Therefore it is essential to know this audiovisual language in depth, to learn how to read and write images. The purpose of this course is to provide students with the theoretical-practical and analytical-creative framework to understand and create any kind of audiovisual work.	Mandatory	6
    Total Credit		30

  • 2nd Year, 2nd Semester

    Courses	Type	ECTS Credits	Doc.
    Public Opinion and Political Communication cerrar Public Opinion and Political Communication Knowledge of public opinion is essential to develop public action. We will concentrate on issues such us: image and message management, design and application of a communication strategy or an electoral campaign, creation of speeches, agenda setting and advertisement, analysis of opinion studies, giving advice to political leaders, and the Internet and social networks.	Mandatory	6
    Multimedia Reporting cerrar Multimedia Reporting Journalism has been radically transformed lately, in parallel with the coming of the digital world. This change forces us to learn new technologies to understand new media and genres. It also affects the construction of journalistic narrative. It is important to have an ample formation in order to select what is worthwhile to communicate and valuable, and to disseminate it with the tools and the multimedia formats of the digital era.	Core	6
    E-Government: Democracy and Technology cerrar E-Government: Democracy and Technology In this subject we will have the student progressively learning about phenomena related to the influence new technologies have on the processes related to government. We will study how citizen and political organization use new ways of communication in the digital world, as well as models of interconnection between the person who governs and those who are governed.	Mandatory	6
    Corporate Communication cerrar Corporate Communication Companies acknowledge the need to manage corporate communication as an element of entrepreneurial strategy and management. We will learn to manage the communication areas and their receivers, corporate image and reputation, identity, crisis communication, internal communication and the communication of corporate responsibilities.	Core	6
    Journalistic Genres cerrar Journalistic Genres The deafening increase of information requires us to be able to distinguish the value of what we read or listen to; we must also be original and excel in our contributions to society. Our aim is to have the students adopting critical attitude towards reality and to help them acquiring abilities to create and express their judgments in a clear, efficient, just and responsible way. Based on the classification of journalistic genres, we will reflect on this new context, which is still blurred and on how typological frontiers are erased.	Mandatory	6
    Total Credit		30

  • 3rd Year, 1st Semester

    Courses	Type	ECTS Credits	Doc.
    Intellectual Property cerrar Intellectual Property The development of communication and the digital revolution add complexity to factors related to production, creation and dissemination of works subject to copyright. This is an essential element in the development of telecommunication, publishing houses, record companies, television, cinema, multimedia and the Internet. This subject will serve to underline the social meaning communication has in the information and knowledge society and its possible effects in the economy.	Mandatory	3
    Virtual Communities cerrar Virtual Communities Interpersonal communication through the Internet has become an essential way of exchanging information, opinion and entertainment. The different communicative ways in the network develop a feeling of belonging to a community thanks to the new participation technologies. This happens in both  one's personal life and professional life.	Mandatory	3
    Digital Content Management: Design and Production cerrar Digital Content Management: Design and Production This subject will help students to assimilate the bases of visual, aural and interactive communication; it incorporates creative and management elements that are essential in the new digital world. The abilities that we will try to develop are: to design and produce communication pieces to transmit key ideas, to reflect and communicate organization values through design and to use specific software for graphic design in order to create individual works.	Mandatory	3
    Spanish-American Journalism cerrar Spanish-American Journalism In this subject we will survey the  economic, political, social and cultural reality and the professional practices in journalism that have been developed in Spanish speaking countries and that later have influenced the rest of the world.	Mandatory	6
    Brand Management: Marketing and Public Relations cerrar Brand Management: Marketing and Public Relations Marketing has become an essential discipline in order to understand the operation of the markets, how companies develop their products and present/display to the consumer. This course will cover differentiation and the positioning of a product based on the demand and context of the market sector.	Mandatory	6
    Professional Deontology - IE Module cerrar Professional Deontology - IE Module After an introduction to the history of ethics, students are exposed to a number of ethical dilemmas, which will help them to know themselves a bit better. The main goal is to reflect, on the one hand, on why we think the way we think (highlighting the value of consistency) and, on the other hand, on the implications of our own way of thinking.	Mandatory	3
    Crosscultural Communication and Development cerrar Crosscultural Communication and Development We will analyze the implications in diverse types of verbal and non-verbal communications among different cultures, ethnic groups, ages, sexes, religions. We will study issues such as tensions within hegemonic and subaltern groups in companies or in social and political institutions and the problems of evolution in the social reality. We will approach ways of keeping and promoting plural opinions and civic behavior.	Mandatory	6
    Total Credit		30

  • 3rd Year, 2nd Semester

    Courses	Type	ECTS Credits	Doc.
    Advertising Planning cerrar Advertising Planning Advertising is making product, service, idea or institution  known and recognized, with the ultimate objective being to inform and influence the market to have a favorable response resulting in the purchase, or adoption of your product. In this context, advertising does not only promote products and brands, but lifestyles, and influences the values, attitudes and behaviors of the public. As such, it is vital to understand how advertising is integrated into corporate strategy.	Mandatory	6
    E-Commerce cerrar E-Commerce Fundamental aspects of contemporary society as the following, will be studied in this subject: Trade between businesses (B2B). Retail (B2C). Markets and new business models. Types of Web sites. Internet strategy. Electronic stores and suppliers. Auctions. Inclusive of the value chain. Collaboration platforms. Profile and consumer behavior online. Transaction security and certifications on-line (SET versus SSL).	Mandatory	6
    Protocol cerrar Protocol Protocol is an instrument for persuasive and symbolic communication, which can be verbal or non-verbal, employed by private or public institutions and organizations in order to transmit corporate identity and culture in a coherent way. Protocol becomes the natural extension of corporate communication, used by any communicator in their commercial communications and Public Relations activities.	Mandatory	3
    Angloamerican Journalism cerrar Angloamerican Journalism In this subject we will survey the economic, political, social and cultural reality and the professional practices in journalism that have been developed in English speaking countries and that later have influenced the rest of the world.	Mandatory	6
    Audience Research cerrar Audience Research An approach to an essential aspect in the current dynamic world of communication: Audience Research. You will learn to perform hearing tests through methodological approaches such as interviews, focus groups, blind tests, surveys and content analysis, and using case study procedures and descriptive statistics.	Mandatory	6
    Organizational Skills - IE Module cerrar Organizational Skills - IE Module The subject is one of the pillars of the IE philosophy. The emphasis of the course is on general management principles and entrepreneurship; from the idea generation stage to the implementation of a business idea. Student teams write and pitch their own business plan throughout this course.	Mandatory	3
    Total Credit		30

  • 4th year, 1st Semester

    Courses	Type	ECTS Credits	Doc.
    Final Project cerrar Final Project Determine with your Academic Advisor what your final year project can be, according to your interests and the Professional Profile you have chosen. See the list of Professional Profiles	Mandatory	6
    Track: Journalistic Communication	Type	ECTS Credits	Doc.
    Radio Announcing and TV Presenting cerrar Radio Announcing and TV Presenting This course will train students to create and present specific content in a variety of communication mediums.	Elective	6
    World and Special Correspondents cerrar World and Special Correspondents This course will prepare students to understand the particularities of the role of journalists stationed abroad, permanently or temporarily, in order to assess and report on local affairs.	Elective	6
    Investigative Reporting cerrar Investigative Reporting The student will learn the particular characteristics and roles of the genre of investigative journalism . It will cover the professional responsibilities inherent to the profession.	Elective	6
    Track: Corporate Communication	Type	ECTS Credits	Doc.
    Pressure Groups and Social Networks cerrar Pressure Groups and Social Networks We will observe and analyze the nature and functioning of interest groups, the press and social networks in today's democracies, starting off a theoretical analysis of the functioning of different political systems.	Elective	6
    Crisis Communication cerrar Crisis Communication The student will learn the strategies and methods adopted and applied in crisis situations.	Elective	6
    Media Management cerrar Media Management This course covers the knowledge, work habits and analytical abilities necessary to develop directive tasks in communication companies.	Elective	6
    Track: Audiovisual Communication	Type	ECTS Credits	Doc.
    Scenography Directing and Events Management cerrar Scenography Directing and Events Management The students will learn to observe and analyze different aesthetic components. They will acquire the necessary knowledge to create and direct events.	Elective	6
    Creative Multimedia Design and Visual Thinking cerrar Creative Multimedia Design and Visual Thinking This course will train students in the different forms of projection and in the role as a designer. They will learn to recognize the specific interactive multimedia designs by means of analysis and creation of products. They will manage the concepts of visual communication and critically analyze their productions.	Elective	6
    Digital Post-Production cerrar Digital Post-Production Develop the skills to create postproduction digital works in diverse media. Students will work on postproduction in image and audio as well as multimedia configurations. We will manipulate the aesthetic, creative and technical dimensions, looking for those students able to manage their postproduction works and to carry out a work that is inserted conceptually and aesthetically, and within the most vanguard contemporary audio-visual creation.	Elective	6
    Track: Communication	Type	ECTS Credits	Doc.
    Elective courses cerrar Elective courses Students who have the approval of the Program Direction may choose from subjects from the three previous tracks or from other IE University´s degrees.	Elective	18
    Total Credit		30

  • 4th year, 2nd Semester

    Courses	Type	ECTS Credits	Doc.
    Final Project cerrar Final Project Determine with your Academic Advisor what your final year project can be, according to your interests and the Professional Profile you have chosen. See the list of Professional Profiles	Mandatory	6
    Track: Journalistic Communication	Type	ECTS Credits	Doc.
    Photojournalism cerrar Photojournalism Study the forms of expression, knowledge and interpretation of reality in the contemporary world. This course is an introduction to photography in mass media, creating and using photographs in journalism and visual communications. It will equip students with fundamental theoretical knowledge, and familiarize them in photographic image analysis as well as in the elementary techniques that will develop their aptitudes in the conception and creation of photographic projects, and the selection and editing of photographs.	Elective	6
    Specialized Writing cerrar Specialized Writing You will be immersed in the different forms of writing and editing.	Elective	6
    Public Diplomacy cerrar Public Diplomacy We will analyze how diverse organisms (states, multinational corporations, NGO's) manage the international environment through the search for commitments with the foreign public. We will also study interactions among societies or communities especially through new media, soft power and the building of relationships. A key dimension within these relations is philanthropy: the flow of money towards cultural initiatives through borders.	Elective	6
    Specialized Journalism cerrar Specialized Journalism This course will cover the methods of editing and the techniques in divulging communications. The topics may depend on student and faculty interests, as well as new developments in the profession.	Elective	6
    Media Coverage and New Channels and Formats cerrar Media Coverage and New Channels and Formats The channels of media distribution have increased considerably. Students will become familiarized with the various new forms and channels, and the diverse methods of media coverage.	Elective	6
    Track: Corporate Communication	Type	ECTS Credits	Doc.
    Strategic Communication and Internal Communication cerrar Strategic Communication and Internal Communication The student will learn to make use of the external and internal communication resources of companies to differentiate themselves to a target public.	Elective	6
    Communication Consulting cerrar Communication Consulting A communication consultant's clients have a variety of complex needs. This course looks as those needs, which include the integration of marketing services, financial communication, and corporate communications to the media, among others.	Elective	6
    Advertising Creativity cerrar Advertising Creativity We will work with the tools that develop creative capacities, delving into the theory of creativity and diverse creative techniques and rhetoric. We will cover all aspects of public messages: conceptualization, articulation and expression.	Elective	6
    Specialized Writing cerrar Specialized Writing You will be immersed in the different forms of writing and editing.	Elective	6
    Public Diplomacy cerrar Public Diplomacy We will analyze how diverse organisms (states, multinational corporations, NGO's) manage the international environment through the search for commitments with the foreign public. We will also study interactions among societies or communities especially through new media, soft power and the building of relationships. A key dimension within these relations is philanthropy: the flow of money towards cultural initiatives through borders.	Elective	6
    Track: Audiovisual Communication	Type	ECTS Credits	Doc.
    Scriptwriting and Storytelling cerrar Scriptwriting and Storytelling The student will acquire advanced concepts in narrative, text analysis, script analysis and its application. It will cover themes such as the mechanisms of constructing a script or the adaptation of literary text to audiovisual formats.	Elective	6
    Broadcast Performance cerrar Broadcast Performance This course includes all the phases of production and creation of an audiovisual product, from the idea stage, its elaboration and commercialization, to the pre-production steps, production and postproduction. It follows a methodology of theory-practice learning. In theory we teach the basic fundamentals to understand how to produce and create audiovisuals. In practice, the students develop a series of abilities and skills of the profession, using audiovisual materials of different genres.	Elective	6
    Representing Reality: Fiction and Non- Fiction cerrar Representing Reality: Fiction and Non- Fiction This course teaches the necessary tools to create audiovisual content and produce both fiction and nonfiction materials.	Elective	6
    Creative Industries and New Audiovisual Formats cerrar Creative Industries and New Audiovisual Formats The student will learn the nature and origin of the principle audiovisual formats, differentiated by their industrial characteristics and technologies.	Elective	6
    Photography and Digital Image cerrar Photography and Digital Image You will acquire the necessary technical knowledge to create photographs and digital works. This course trains students in the technical vocabulary, codes and concepts inherent to the digital artistic environment.	Elective	6
    Track: Communication	Type	ECTS Credits	Doc.
    Elective courses cerrar Elective courses Students may choose from subjects from the three previous tracks or from other IE University´s degrees, with approval of the Program Direction.	Elective	30
    Total Credit		30