1st Semester

Courses
Type
ECTS
COMMUNICATION FOUNDATIONS
Type Core
ECTS 6
GLOBALIZATION AND CROSS-CULTURAL COMMUNICATION
Type Core
ECTS 6
PHOTOGRAPHY AND VIDEO PRODUCTION
Type Mandatory
ECTS 6
DIGITAL MEDIA ECOSYSTEM
Type Core
ECTS 3
ETHICS
Type Mandatory
ECTS 3
WRITING FOR MEDIA
Type Mandatory
ECTS 6

2nd Semester

Courses
Type
ECTS
VISUAL AND DIGITAL MEDIA CULTURE
Type Core
ECTS 6
HUMANITIES
Type Core
ECTS 6
PUBLIC OPINION, PERSUASION AND ENGAGEMENT
Type Core
ECTS 6
PUBLIC AFFAIRS AND NON-MARKET STRATEGIES
Type Mandatory
ECTS 3
INTERPERSONAL SKILLS
Type Mandatory
ECTS 3
GRAPHIC DESIGN AND INFOGRAPHICS
Type Mandatory
ECTS 6

1st Semester

Courses
Type
ECTS
MEDIA AND SOCIETY
Type Core
ECTS 3
CORPORATE COMMUNICATION
Type Core
ECTS 6
DIGITAL MARKETING AND SOCIAL MEDIA
Type Mandatory
ECTS 6
ORGANIZATIONAL MANAGEMENT
Type Core
ECTS 6
VISUAL STORYTELLING
Type Mandatory
ECTS 6
REPRESENTATION AND MEDIA ETHICS
Type Mandatory
ECTS 3

2nd Semester

Courses
Type
ECTS
COMMUNICATION AND LAW
Type Core
ECTS 6
MEDIA AND ENTERTAINMENT INDUSTRIES
Type Core
ECTS 6
CONSUMER CULTURE
Type Mandatory
ECTS 3
MULTIMEDIA NARRATIVE AND INTERACTIVE DESIGN
Type Mandatory
ECTS 6
BRANDING: IDENTITY, STRATEGY AND REPUTATION
Type Mandatory
ECTS 6
MEDIA RELATIONS AND MEDIA TRAINING
Type Mandatory
ECTS 3

1st Semester

Courses
Type
ECTS
POLITICAL COMMUNICATION AND ADVOCACY CAMPAIGNS
Type Mandatory
ECTS 6
MARKETING AND ADVERTISING MANAGEMENT
Type Mandatory
ECTS 6
BRANDED CONTENT
Type Mandatory
ECTS 6
AUDIENCE AND CONSUMER INSIGHTS
Type Mandatory
ECTS 6
INNOVATION LAB: CREATIVITY TOOLS
Type Mandatory
ECTS 6

2nd Semester

Courses
Type
ECTS
INTEGRATED COMMUNICATION STRATEGIES
Type Mandatory
ECTS 6
WEB DESIGN
Type Mandatory
ECTS 6
GAMES AND GAMIFICATION
Type Mandatory
ECTS 3
ADVERTISING CREATIVITY
Type Mandatory
ECTS 6
ORGANIZATIONAL SKILLS
Type Mandatory
ECTS 3
RESEARCH METHODS
Type Mandatory
ECTS 6

1st Semester

Courses
Type
ECTS
INTERNSHIPS, EXCHANGE OR ELECTIVES
Type Elective
ECTS 30

2nd Semester

Courses
Type
ECTS
ENTREPRENEURSHIP FOR COMMUNICATION
Type Mandatory
ECTS 6
CONSULTING FOR COMMUNICATION
Type Mandatory
ECTS 6
CREATIVE PROJECT MANAGEMENT
Type Mandatory
ECTS 6
FINAL PROJECT
Type TFG
ECTS 12
Components
Credits
Basic courses
60
Core courses
138
Elective courses
30
Final Project
12
Credits needed to graduate
240