1st Semester

Courses
Type
ECTS
Syllabus
COMMUNICATION FOUNDATIONS
Type Core
ECTS 6
PHOTOGRAPHY AND VIDEO PRODUCTION
Type Mandatory
ECTS 6
GLOBALIZATION AND CROSS-CULTURAL COMMUNICATION
Type Core
ECTS 6
WRITING FOR MEDIA
Type Mandatory
ECTS 6
ORAL SKILLS (IE MODULE)
Type Mandatory
ECTS 3
WRITING SKILLS (IE MODULE)
Type Mandatory
ECTS 3

2nd Semester

Courses
Type
ECTS
Syllabus
PUBLIC OPINION, PERSUASION AND ENGAGEMENT
Type Core
ECTS 6
VISUAL AND DIGITAL MEDIA CULTURE
Type Core
ECTS 6
GRAPHIC DESIGN AND INFOGRAPHICS
Type Mandatory
ECTS 6
PUBLIC AFFAIRS AND NON-MARKET STRATEGIES
Type Mandatory
ECTS 3
TECHNOLOGY FLUENCY (IE MODULE)
Type Core
ECTS 6
INTRODUCTION TO MANAGEMENT (IE MODULE)
Type Mandatory
ECTS 6

1st Semester

Courses
Type
ECTS
Syllabus
MEDIA AND ENTERTAINMENT INDUSTRIES
Type Core
ECTS 6
CORPORATE COMMUNICATION
Type Core
ECTS 6
DIGITAL MARKETING AND SOCIAL MEDIA
Type Mandatory
ECTS 6
VISUAL STORYTELLING
Type Mandatory
ECTS 6
EVENTS MANAGEMENT
Type Mandatory
ECTS 3
PROFESSIONAL SKILLS (IE MODULE)
Type Mandatory
ECTS 3

2nd Semester

Courses
Type
ECTS
Syllabus
COMMUNICATION AND LAW
Type Core
ECTS 6
WEBS AND APPS DESIGN
Type Core
ECTS 6
BRANDING: IDENTITY, STRATEGY AND REPUTATION
Type Mandatory
ECTS 6
CONSUMER CULTURE
Type Mandatory
ECTS 3
MEDIA RELATIONS AND MEDIA TRAINING
Type Mandatory
ECTS 6
HUMANITIES (IE MODULE)
Type Mandatory
ECTS 6

1st Semester

Courses
Type
ECTS
Syllabus
ADVERTISING CREATIVITY
Type Mandatory
ECTS 6
INNOVATION LAB: CREATIVITY TOOLS
Type Mandatory
ECTS 6
ADVERTISING MANAGEMENT AND MEDIA DISTRIBUTION
Type Mandatory
ECTS 6
POLITICAL COMMUNICATION AND ADVOCACY CAMPAIGNS
Type Mandatory
ECTS 6
GAMIFICATION
Type Mandatory
ECTS 3
REPRESENTATION AND MEDIA ETHICS (IE MODULE)
Type Mandatory
ECTS 3

2nd Semester

Courses
Type
ECTS
Syllabus
AUDIENCE AND CONSUMER INSIGHTS
Type Mandatory
ECTS 6
INTEGRATED COMMUNICATION STRATEGIES
Type Mandatory
ECTS 6
MULTIMEDIA NARRATIVE AND INTERACTIVE DESIGN
Type Mandatory
ECTS 6
RESEARCH METHODS
Type Mandatory
ECTS 6
BRANDED CONTENT
Type Mandatory
ECTS 6

1st Semester

Courses
Type
ECTS
Syllabus
ELECTIVES
Type Elective
ECTS 30

2nd Semester

Courses
Type
ECTS
Syllabus
FINAL PROJECT
Type TFG
ECTS 12
CREATIVE PROJECT MANAGEMENT
Type Mandatory
ECTS 6
GLOBAL CHALLENGES (IE MODULE)
Type Mandatory
ECTS 6
CONSULTING FOR COMMUNICATION
Type Mandatory
ECTS 6
Components
Credits
Core courses
48
Mandatory courses
150
Elective courses
30
Final Project
12
Credits needed to graduate
240

*This study plan is under validation process