Communication and Media Track
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Communication and Media Track
Corporate Communication
Companies acknowledge the need to manage corporate communication as an element of entrepreneurial strategy and management. We will learn to manage the communication areas and their receivers, corporate image and reputation, identity, crisis communication, internal communication and the communication of corporate responsibilities.
Public Opinion & Political Communication
Knowledge of public opinion is essential to develop public action. We will concentrate on issues such us: image and message management, design and application of a communication strategy or an electoral campaign, creation of speeches, agenda setting and advertisement, analysis of opinion studies, giving advice to political leaders, and the Internet and social networks.
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Core |
12 |
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 |
Entrepreneur Track Level 1
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Entrepreneur Track Level 1
Introduction to Marketing
The objective of this course is to introduce you to the concepts, analysis, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems. Your critical thinking skills will be developed, ultimately providing you with improved decision-making skills, including the ability to analyze problems, evaluate alternatives, and make better decisions.
Productivity Tools
This course will introduce you to the key office tools to maximize your efficiency and productivity in the workplace. Covering subjects such as Database fundamentals, Microsoft Office and E-commerce, the course will highlight innovative technologies and techniques, bringing your IT skills to the forefront of the market.
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Core |
9 |
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 |
Entrepreneur Track Level 2
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Entrepreneur Track Level 2
Management Skills
In any company, management of human resources from a strategic viewpoint plays a pivotal role in the success or failure of the business venture. This course covers the key people-management systems such as performance assessment, objective-driven evaluation and remuneration and analysis their effectiveness. Case studies are used to reflect the role of different HR management systems in a variety of businesses, from small-scale start-ups to large multinationals.
Management Information Systems
Management information systems (MIS) are specific systems that facilitate office productivity and provide managers with the necessary information to manage planning, controlling, and decision-making. With constant advances in technology, using MIS strategically has been shown to help a company become a market innovator. The aim of this course is to investigate the effectiveness of MIS in business and to teach students how to successfully design and implement different information systems.
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Core |
9 |
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 |
Design Track
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Design Track
Virtual Space
Aims to introduce the student to techniques for analysis and experimentation with space using contemporary digital tools. These tools have led to shift in paradigms associated with both invention and representation of architectural space.
Idea and Form II
Aims to explore the processes and factors that inform architecture as it is transformed from idea to form. Both internal and exterior conditions are viewed within an understanding that the relationship between ideas and forms changes due to many factors throughout the entire process of project development. The main focus is placed on the analysis of the everyday life practices, while singular architectural works are demystified.
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Core |
9 |
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 |
World and Politics Track
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World and Politics Track
Choose 2 courses:
Economic Environment
This course aims to make contact with economic reality and to familiarize students with the main tools used to analyze and understand it. The evolution of the main indicators, variables and the different economic policies and their meaning are examined from a business viewpoint.
E-Government: Democracy & Technology
We will see phenomena related to the influence new technologies have on the processes related to government. We will study how citizen and political organization use new ways of communication in the digital world, as well as models of interconnection between the person who governs and those who are governed.
Public Opinion & Political Communication
We will concentrate on image and message management, design and application of a communication strategy or an electoral campaign, creation of speeches, agenda setting and advertisement, analysis of opinion studies, giving advice to political leaders, and the Internet and social networks.
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Core |
12 |
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 |
| Total Credit |
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30 |
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