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25/07/2014. Madrid (SPAIN)

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29/07/2014. Lisbon (PORTUGAL)

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30/07/2014. Madrid (SPAIN)

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08/08/2014. Madrid (SPAIN)

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22/08/2014. Madrid (SPAIN)

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First year students cannot register for seminars in the first term. This is to ensure that they are given sufficient time to get settled in their degree program courses before participating in the optional courses.

The Advanced Seminars will be listed in detail on the Online Campus in the Dean’s Office section. Students must register at the beginning of the year for seminars scheduled in the first and second terms. In order to receive official recognition of your participation in a seminar you must be enrolled.  

Enrollment forms can be found on the Campus Online with instructions and deadlines. If there is not enough demand for a seminar, it will be postponed to the next term. The minimum number of participants varies depending on the nature of each seminar.

The Seminars grant students from one to two ECTs credits and are offered at no additional cost.

Segovia :

Copyright
Professor Pedro Letai
Description
Copyright is one form of intellectual property. The seminar will examine aspects of copyright law focusing particularly on fundamental principles and how they apply to the new technologies. Issues addressed include: what works are eligible for copyright protection, what it takes to get a copyright, rights of the copyright owner, term of protection, exemptions to the exclusive rights of the owner, licensing, copyright infringement and defenses to infringement.
 
The impact of technology on the world of copyright law cannot be overstated. From its early inception with the invention of the printing press through newer technologies such as audio and videotapes, MP3 files, streaming technologies and P2P file sharing, copyright law has grown and expanded to cover works stored in newer formats.
 
There are some tensions, however, with how well recent legislation and court decisions are dealing with digital issues and with the on-going conflict between copyright owners and the users of digital works.
 
Some of the tensions are either caused or exacerbated by international pressures, and during the seminar we will consider some of the international issues also.
Sessions
6
Date SEPTEMBER 28TH AND OCTOBER 5TH AND 19TH
ETCS 1
 
Business and Common Law
Professor Gregory Marsden
Description
As the scope of business transactions expands, so does the influence of the common-law world. No matter where in the world a deal may take you, the basic way of doing things in law and business is increasingly based on a common-law model. In other words, the structure of most international transactions, and the models for most of the related documentation, follow a path inspired in the common law and developed largely by City and New York law firms.
 
This seminar is intended to provide you with an overview of the common law, starting with its origins in England nearly one thousand years ago and covering the major areas where today’s lawyer or businessperson needs to be aware of its impact.
Sessions
6
Date OCTOBER 30TH NOVEMBER 6TH AND 13TH
ETCS 1
 
Personal Branding
Professor Victor Sánchez del Real
Description
This seminar is planned out to provide students with relevant information on tools to construct strong personal brands for themselves and their professional projects.
 
Personal branding is the process of developing a "mark" that is created around your personal name or your career. You use this brand to express and communicate your skills, personality and values. Strong personal brands help career-seeking, entrepreneurs and young professionals improve their chances for success in a challenging environment.
 
This seminar series will concentrate in the elocuens method for personal brands. This method, created by professor Sánchez del Real, concentrates in three core elements: person, message and brand. Following these three elements, and the 14 steps of the innovative elocuens method, a forceful brand can be constructed, organized and launched in only a few hours. Working from the inside-out the seminar helps align brand with individual objectives, design a strong messaging platform, and develop a complex but executable strategy for your brand.
Sessions
6
Date OCTOBER 16TH 19TH AND 23RD
ETCS 1
 
Sport communication and management
Professor Vicente de Pablo
Description
This course examines the world of sports as a business. How to attract the ultimate customer --- sports fans --- and the other major customer --- sponsors --- are the obvious issues to be addressed.
 
However, the Sports &Entertainment industry today is outgrowing its old place in global business. As every industry and every leading company are focusing on improving engagement with customers in an increasingly fragmented media environment, Entertainment is a tool that everyone should master. Sport is not an industry for insiders anymore. Hence, how to use Sports to leverage business communications and branding will be topical areas too.
Sessions
12
Date OCTOBER 30TH, NOVEMBER 6TH, 13TH, 20TH AND 27TH, AND DECEMBER 4TH
ETCS 2
 
Empathy and contemporary culture
Professor Vincent Doyle
Description
“How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it.” –Adam Smith (1759)
 
We are often taught to think of human beings as fundamentally competitive and selfish, but according to recent research in such fields as anthropology, psychology, animal behaviour, and neuroscience, it is also in our nature to care deeply about—and for— others we do not even know. This human capacity for caring, derived from a supposedly innate ability to experience the feelings of others, has come to be known as empathy.
 
In a world filled with conflict, crisis, and growing economic inequality, the recent upsurge in interest in the topic of empathy is hardly surprising. More surprising, perhaps, are the results of a recent study conducted at the University of Michigan, which suggests that university students today are considerably less empathetic than students in the 1980s and 1990s, leading one commentator in The Chronicle of Higher Education to call for empathy to be taught in universities.
 
Should empathy be taught, and, more to the point, can it be taught? This seminar will explore this question, not by attempting to teach empathy per se, but by critically examining the concept from multiple perspectives. From its origins in 19th Century German theories of art appreciation, the concept of empathy has, in the contemporary era, migrated far and wide to the natural sciences, social sciences, and the humanities, and become a topic of discussion in business education and popular culture. How valuable are these contemporary discussions of empathy in terms of providing us with a starting point from which to imagine a better, more caring, world?
Sessions
6
Date SEPTEMBER 18TH AND 25TH AND OCTOBER 2ND, 9TH,16TH AND 23RD
ETCS 1
 
Emotions and its impact on physical and psychological health
Professor Belén López
Description
This seminar is planned out to provide students with a series of tools in order to enable them to know the effect of emotions on physical and psychological health. Anxiety and stress, its presence in everyday life, their involvement in psychopathology and psychophysiological disorders, etc., are now everyday issues that have an impact not only in the literature but in the media.
 
These reactions have been noted as a feature of developed societies in recent decades. In fact, stress is permeating much of the current lifestyle and anxiety appears, according to recent data from the WHO, as the disorder with the highest incidence worldwide, followed by affective disorders and drug and alcohol abuse. Besides, we do need to consider the direct connection their connection to anxiety disorders, depression and addictions, as well as much of psychopathological problems such as -sexual disorders, psychophysiological diseases such as hypertension, gastric ulcers and impairment of the immune system.
 
Anxiety and stress are also especially relevant in the field of business and organizations (work stress, interpersonal conflict, etc.). , educational settings (school phobia, adjustment problems, anger, anxiety about exams, etc..) and sports (pre-competitive anxiety, reduced achievements, etc..), among others.
 
It is for these reasons that learning a series of tools to assess these emotions is relevant. This seminar series will tackle the hazards of negative emotions in health: one the one hand, we will explore what negative emotions are, and the role they play on getting sick. On the other hand, we will discuss how positive emotions, personality traits and coping styles can affect our health as well.
Sessions 6
Date NOVEMBER 7TH, 14TH AND 21ST
ETCS 1
 
Film and visual culture
Professor Laura Mtez. de Guereñu
Description
Over more than a century, cinema has changed the way we see and think and, still today, it very often helps us to de-naturalize what is ordinary to us. By watching and formally analyzing three moving images that tackle the theme of “the voyage” from three different points of view, this seminar will explore the role de-contextualization plays in helping us to reflect about the sense of our lives.
 
We will see how “the voyage” can challenge: a personal relationship, a professional path, as well as the balance between profession and personal life. Thus, we will consider the role of the voyage in the transformation of a person, the breakage of a routine, and the setting of a way of life, mapping out the effects that the experience of other cities and cultures can play on people with different backgrounds and personal and professional goals.
 
The screenings will be open to the entire college community and will follow an independent schedule to the development of the seminar. Students are expected to watch the films and to read three very short accompanying texts before coming to class. As the seminar takes place, the students will choose the scene-sequence that best summarizes the ideas that are being discussed in class and will elaborate a shot-analysis. 
Sessions
6
Date OCTOBER 26TH AND NOVEMBER 2ND AND 9TH
ETCS 1
 
Renewable energy
Professor Carlos Garcia Suárez
Description
Since the industrial revolution, economic progress has been tied to energy use. It is hard to imagine how the world would look like with abundant, ever present and diverse energy sources: electricity, heat, transportation fuels. And, we are not near to stabilizing our global energy demand. Just in the next twenty years, the total energy demand is expected to grow by 50%. This is despite all the efforts being done in the area of energy efficiency. The increase in world population and, specially, of the rent of millions of people leaving in less developed countries (China, India and others) drive this process.
 
The consequences of this trend are well known an global, massive environmental impact and too hard to bear political and economic dependency.
 
Is there a way out? Is there a solution?
 
Yes, there are solutions, and they come by the hand of technology but need clear political vision and commitment. As an example, today in certain locations it is cheaper to generation electricity using solar panels or wind mill than using conventional technology like gas or coal.
 
The seminars would explain how all these and other forces intertwine together, what are the business, social, economic and political opportunities and threads beyond the energy revolution.
Sessions 6
Date OCTOBER 30TH AND NOVEMBER 6TH AND 13TH
ETCS 1
 
Business and Politics today
Professor Leila Pinto Campillo
Description
Business and Politics have gone hand in hand through history. Events such as the rescue of a European country by the EU, a trade embargo, or an international sanction to a state, are clear examples where politics and business act together, sometimes with unexpected economic and social consequences.
 
What risks entail working in a non-democratic political environment if you are a multinational corporation? Is it possible to do business with a country that joined the OFAC list of sanctioned states?
 
The purpose of this seminar is to introduce students to real-life topics found on a daily basis in the international press headlines. We will start analyzing the different types of international organizations (IOGs, NGOs, ICs), followed by international corporations operating under different political scenarios. We will cover trade agreements, sanctions and will conclude with the analysis of specific cases that illustrate these types of decisions.
Sessions 6
Date SEPTEMBER 18TH AND 25TH AND OCTOBER 2ND
ETCS 1


Madrid :
 

The financial crisis: USA and the EU
Professor Julio Viñuela
Description The purpose of this seminar is to provide an analytic narrative of the global financial crisis that is generally affecting the developed world, and Spain in particular. The seminar will not only deal in detail with the sequence of events going from the burst of the real state bubble to the sovereign debt problem – liquidity freeze, credit crunch, banking crisis, real effects on GDP, unemployment and international trade, but will also focus on the causes of the crisis and its aftermath, underlining the likely effects of deleveraging on economic activity and economic policy reactions.
Sessions
6
Date SEPTEMBER 17TH AND 24TH AND OCTOBER 1ST, 8TH, 15TH AND 22ND
ETCS 1
 
Financial modeling with excel
Professor Paolo Giancane
Description
The purpose of this advanced seminar is to provide students with the basic knowledge necessary to build a financial model in excel through different steps:
 
(a) get familiar with basic Excel tools and formulas;
(b) build inputs and assumption sheets;
(c) prepare NPV analysis leading to project evaluation;
(d) model cash flow projections and financial statements, and
(e) create alternative scenarios and linking scenarios into projected financial statements.
Sessions 4
Date SEPTEMBER 27TH AND OCTOBER 4TH, 11TH AND 18TH
ETCS 1

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