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Belgian-born Geoffroy Gérard is based in Spain. He has worked in the field of communications and marketing for almost 10 years, with a special focus on higher education. Since 2008 he has served as Associate Director of Communications at IE, being responsible for national and international communication activities at IE University. He has played an active role in the expansion strategy of the University, specifically in the field of media relations, public relations, corporate events and institutional relations. His main areas of interest lie in educational and professional relationships and their effects on the transmission of values and strategy, especially within global companies. He sees language skills, management and new technologies as the most important tools for the communicator of the 21st century.