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Professor Laura Illia's current research focuses on how issues of organizational identity, social responsibility, and branding are involved in organizational management and change. Prior to joining IE, she conducted research at the Judge Business School (University of Cambridge) and London School of Economics, where she guest lectures since 2006. She holds a Ph.D. in Communication from the University of Lugano (CH) and is a member of the editorial board of Corporate Reputation Review (Palgrave) and Corporate Communication: an international journal (Emerald). Her works are published in several journals like Journal of Business Research, Journal of Applied Behavioral Science, Corporate Reputation Review, Corporate Communication: an international journal and others. She recently published the book “Changing organizational identity: Understanding difficulty to change and member’s concerns” edited by VDM Verlag Dr. MüllerSaarbrüchen. Her research work on Cyberactivism won the 2002 European Public Relations Education and Research Association (EUPRERA) ""Jos Willems Award"", for the best European research work in public relations. She also won the Best Reviewer Award in the MOC Division of the Academy of Management Conference from 2006 to 2010, and best reviewer award 2010 from Corporate Communication: an international journal.