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MRCB October 2014

Session: Consumer of the future.

In this session we will review 4 top global consumers trends which are impacting the way to do business in 2021. We will focus on the strategic changes taking place before, during and after the COVID19 pandemic, and will see some examples on how companies are reacting to them. Those trends reflect sustainable relevant changes that should modify how companies interact with consumers…

 

Profile
  • Profile

    Jaime Veiga

    Academic Director of the Master in Market Research and Consumer Behavior, IE School of Human Sciences & Technology

    Jaime Veiga has more than 20 years of experience in the FMCG and pharma sectors, in roles within R&D, insights, market research and Marketing – in companies such as P&G or J&J with regional scope. Jaime is currently the Academic Director of the Master in Market Research and Consumer Behavior at IE and teaches in many programs since 2010. He is an expert on consumer behavior, Neuromarkerting and strategic Marketing. He holds a Chemical Engineering and Psychology degree.

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