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Nada Halaoui

Alumni Story

Born in Canada, Nada is of Lebanese origin, but spent her childhood in Saudi Arabia. She moved back to Canada to complete her undergraduate degree in Bachelor of Commerce with a focus in Marketing.
She is passionate about fashion, food, and now tech. She loves seeing different fashion trends all over the world, how culture can really influence styles, and the same can be said about food.
After graduating, she worked for a global shoe retailer (ALDO Group) for 2+ years, starting as a Public Relations intern. She later moved into a sales position as an Account Coordinator focused in wholesale for e-commerce companies in Europe, such as Zalando and Amazon EU. After that, she became a Junior Account Manager for the MENA region, but decided that she wanted to pursue her master’s degree at IE.
During her time at IE, she was the class chIEf and the program ambassador. She was also voted “Best Team Player” and “Social Promoter” by her classmates.
POSITION

Business Development Representative at Amazon Web Services

Nationality

Lebanese & Canadian

Program studied

MDGM 2019

Current Location

Madrid, Spain

Q&A WITH NADA

Define your experience in MDGM in one word.
Impactful

In what ways do you think program has changed your life professionally and personally?
Having lived in both Saudi Arabia and Canada, I had been exposed to so many different cultures and backgrounds prior to joining IE – and truly believed that I had experienced a lot. However, I can now say that I was wrong. By working with 3 different groups with various backgrounds, my time at IE allowed me to widen my horizons and see that there is so much left to see, do, and learn in the world. I did not think I had an entrepreneurial spirit nor that I was interested in a career in tech, and yet these are two things I learned at IE that changed me in both a personal and professional sense.

What was your favorite memory from your experience?
I think this is the hardest question; there are so many great memories to choose from. Since I have to choose though, I would say it was on my birthday when my friends decided to surprise me. I walked to Retiro, expecting to meet 3-4 people and ended up being with a lot more: people from my program, people I met along the way through IE events, all of them together surprising me with a cake, decorations and party favours, and joining me at an event later that day where we also saw more people from IE. It was the moment of realization that I had known them for less than a year, and yet they already felt like family to me.

Why did you choose to study this program at IE?
It wasn’t a hard choice for me. My cousin studied at IE (MIM) when I was still in high school. I remember her speaking so fondly about her experience, and I instantly knew that it was where I was going to do my Masters. When it comes to why I chose Digital Marketing, it was because I enjoyed my marketing classes during my bachelor’s degree, but I wanted to learn more about the digital aspect of it, especially after working in Wholesale for the e-commerce world.

What were some of the main challenges that you encountered on your way? How did your master program and IE help you through these challenges?
I would say trying to find a job in Europe without having a work permit was the biggest challenge, since a lot of companies do not sponsor work permits or visas. During the program, we had an immersion week at Amazon Web Services (AWS), with the goal of building a chatbot. It not only exposed me to an industry I did not think I would be interested in, it also pushed me to apply to AWS and leverage my experience, which eventually led to me working there.

What is networking like in MDGM?
Being in the first intake of MDGM, we were a small class and networking between us was quite easy. That being said, I never stopped there. I attended different events at IE, whether they were intended for networking or not, it was very easy to meet people. Every person I met had an open mind and was looking to get the most out of their time at IE: whether it was for professional reasons or looking to make friends from all over the world.

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