Pilar Rojo

Director of the Executive Coaching Management Program and director of the HR Center at IE Business School.

Professor Pilar Rojo has spent more than 30 years teaching courses on topics including organizational behavior, management skills, leadership and coaching across various master’s and executive education programs at IE University’s IE Business School. Combining this work with extensive research, Pilar has focused her professional journey on the measurement of human resources and its impact on business results. “If we measure the return on financial investment, we must also measure the return on investment in human resources,” insists Pilar, who has worked with more than 350 companies in the development of over 600 metrics in different areas of people management. “Human resources measurement is not difficult. Establishing correlations between these metrics and business results is incredibly interesting.”

Using this approach, Pilar launched IE Business School’s HR Center in 2002, where activities such as the HR Benchmarking Club, the Internal Communication Observatory and the Expansion Awards for HR Innovation and Application were developed.

For more than 15 years, she has combined this specialty with the study and practice of coaching. “With managers, I approach it as an aspect of transformational leadership—as an opportunity to help others reach their fullest potential. I help our clients/coachees unlock the best of themselves in their professional development and their own future coaching through first-class preparation in the very powerful change-management methodology that is coaching,” she explains.

Academic Background

• PhD in culture and communication for the information society for IE University, 2013

• Executive coach, ACTP for the International Coach Federation, 2005 – 2006

• MBA, IE Business School, 1983

• Certificate of Financial Management, IE Business School 

• Certificate of International Strategy, London Business School, 1983

• Bachelor’s in psychology, Complutense University of Madrid, 1976 – 1981

• MBTI Certification, Instituto de Liderazgo, 2006

• FIRO-B and FIRO-B teams, Instituto de Liderazgo, 2008

Professional Experience

• Member of the Board of Trustees, FUNDIPE Association for the Development of HR Processes, 2007 – Present

• Director of the Executive Coaching Management Program, IE Executive Education, 2008 – Present

• Director of the HR Center, IE Business School, 2013 – Present

• Director of the IE Benchmarking Club, IE Business School, 2002 – Present

• Director of the Master in Talent Development and Human Resources, IE Business School, 1993 – 2011

• Consultant for Coaching, Selection and Development of Management Skills, Present

• Director of the Human Resources Academic Area, IE Business School, 1988 – 1999 

• Director of the MBA and International MBA, IE Business School, 1988 – 1993

• Director of the Admissions Department, IE Business School, 1985 – 1993 

• Director of Academic Planning, IE Business School, 1984 – 1988 

• Director of International Conferences, IE Business School, 1983 – 1984

• Associate Director of the Marketing and Admissions Department, IE Business School, 1982 – 1983

Selected PUBLICATIONS

• Sivatte, I., Gordon, J., Rojo, P., Olmos, R. (2015). "The Impact of Work-life Culture on Organizational Productivity". Forthcoming inPersonnel Review

• Simón, C., Rojo, P., Molina, E. (2010). "Medición de Capital Humano". Madrid: Prentice Hall